UAE's Progress In Media Identity Indicators Highlights Growing Global Influence, Says Abdulla Al Hamed

The UAE's advancement in the Nation Brand Performance Index, as noted in the Global Soft Power Index by Brand Finance, highlights its strong international standing. Abdulla bin Mohammed bin Butti Al Hamed, Chairman of the National Media Office and UAE Media Council, stated that this progress reflects the leadership's commitment to prioritising media development.

Al Hamed highlighted that the UAE's Nation Brand value is expected to reach $1.223 trillion by 2025. This growth, along with its top position in the Nation Brand Performance Index and sixth place globally in media identity strength, showcases successful national policies enhancing the country's image and global presence.

Emirati media has been instrumental in promoting the nation's achievements across various sectors such as economy, diplomacy, innovation, culture, and social stability. Al Hamed praised their efforts in elevating the UAE's status on a global scale through effective communication and content creation.

He expressed gratitude towards journalists, media professionals, and content creators for their dedication to producing high-quality content that mirrors the UAE's values and aspirations. Their work has significantly contributed to strengthening the country's positive image worldwide.

Al Hamed commended media institutions for their role in sharing the UAE's success story. They have been pivotal in fostering cross-cultural communication and supporting sustainable development while promoting national identity and values of tolerance and openness.

The achievements are attributed to the UAE's visionary leadership, positioning it as a global hub for innovation, development, and diplomatic communication. The National Media Office aims to continue advancing national media strategies using cutting-edge technologies and best practices globally.

Al Hamed concluded by affirming that these efforts will ensure the UAE maintains its leadership position within the global media landscape. The focus remains on leveraging modern technologies to enhance media strategies further.

With inputs from WAM