UAE Media Council Launches Amen Digital Platform To Enhance Community Engagement In Media Oversight

The UAE Media Council has introduced the "Amen" digital platform, allowing the public to monitor and provide feedback on media content in the UAE. This initiative underscores the belief that society plays a crucial role in maintaining media integrity and values. Amen aims to engage the community in creating a responsible media environment, supporting the UAE's leadership in media advancement.

Abdulla bin Mohammed bin Butti Al Hamed, Chairman of both the UAE National Media Office and the UAE Media Council, highlighted that individuals and communities are central to the UAE's priorities. He stressed their dedication to fostering awareness and responsibility across all sectors, particularly in media, which serves as a voice for society and its aspirations.

The UAE is dedicated to establishing a responsible media environment that mirrors Emirati identity while aligning with national goals. The media is seen as a vital partner in the nation's development and a key element in reinforcing national identity and enhancing its regional and global presence. Al Hamed stated, "Content is a responsibility. It shapes society’s thinking, awareness, and attitudes, and reflects the nation’s image and standing. What we publish must elevate and benefit society, build positive awareness, and express our values, humanity, and national identity - which we proudly uphold."

Al Hamed further mentioned that society's diverse makeup contributes to building a responsible national media that encourages informed engagement while maintaining credibility. This collaboration aids in the sustainable growth of media content within the UAE, showcasing their leadership in promoting open dialogue.

Amen facilitates open dialogue to improve content quality while protecting UAE's cultural values and social unity. It empowers citizens and residents to actively shape a media landscape based on ethical standards, balanced reporting, and responsible expression. Mohammed Saeed Al Shehhi, Secretary-General of the UAE Media Council, noted that Amen aligns with objectives set during the Year of Community by President His Highness Sheikh Mohamed bin Zayed Al Nahyan.

The platform embodies the UAE's vision for high-quality media by serving as an interactive channel where community members can help preserve societal values and instill awareness among future generations. Al Shehhi explained that Amen offers an open communication channel ensuring media content meets community standards while upholding national values.

Promoting Responsible Media Practices

Amen is part of an integrated regulatory framework by the UAE Media Council aimed at developing a professional and accountable media environment. By visiting www.amen.ae, users can engage with this platform designed to uphold responsible, creative, and impactful production standards.

This initiative reflects a commitment to nurturing talent and creativity within the media sector while keeping pace with national ambitions. The platform ensures that what is published benefits society by building positive awareness while expressing shared values proudly upheld by Emiratis.

With inputs from WAM