UAE Recognised As Guest Of Honour At The 20th Arab Media Forum In Kuwait Amid Digital Transformation Discussions

The Arab Media Forum's 20th edition has commenced, focusing on "Media Challenges amid Technological Advancement and Digital Transformation." The event, under the patronage of His Highness Sheikh Ahmad Abdullah Al-Ahmad Al-Sabah, Prime Minister of Kuwait, will continue until May 12. It gathers ministers, media professionals, journalists, academics, and content creators to discuss pressing issues in the media landscape.

This year, the forum honours the United Arab Emirates as the Guest of Honour. This recognition highlights the UAE's significant role and excellence in national media. The UAE's media is celebrated for its professional standards and its commitment to promoting human fraternity, peace, and tolerance. It uses advanced technology and artificial intelligence to deliver responsible media content.

The UAE has sent a high-level delegation from both public and private sectors to participate in the forum. This reflects the country's strategic focus on building an innovative media model that embraces advanced technology. The UAE aims to support regional and international media events, enhancing Arab media's role amid global digital changes.

Today's sessions included the launch of the "Youth Forum," organised with Kuwait's Public Authority for Youth, Ruqi Club, and Mahara Club. Content creators from the UAE and other Arab countries participated. They shared insights on creating responsible media content that aligns with modern audience expectations.

Madi Al-Khamis, Secretary-General of the Arab Media Forum, explained why the UAE was chosen as this year's Guest of Honour. He noted that the UAE's national media has made remarkable progress in technological development and digital transformation. "UAE media is now among the most advanced," he said, highlighting its use of cutting-edge technology and AI tools.

Focus on Digital Transformation

Forum sessions are exploring challenges and opportunities from rapid digital shifts. Discussions focus on leveraging advanced technologies to boost Arab media's presence globally. The sessions also stress media's role in supporting cultural diversity and preserving Arab identity.

This edition provides comprehensive insights into Arab media's future during the digital revolution era. It includes discussions on adopting AI and virtual reality technologies for better content production and distribution while addressing fake news and misinformation challenges.

The forum underscores how Arab media institutions can embrace these technologies to improve their operations. By doing so, they aim to enhance their global reach while maintaining cultural integrity amidst rapid technological advancements.

With inputs from WAM