UAE's New Creators HQ Aims To Attract 10,000 Influencers For Digital Media Growth

The Creators HQ has been inaugurated at Emirates Towers in Dubai, coinciding with the 1 Billion Followers Summit. This initiative is a significant step for the global content creation sector, aiming to position the UAE as a central hub for digital media. The HQ plans to attract 10,000 influencers to the UAE, enhancing their reach and establishing sustainable frameworks for the creator economy.

Launched under the directives of His Highness Sheikh Mohammed bin Rashid Al Maktoum, the Creators HQ is part of the ‘Content Creators Support Fund’. This AED150 million fund supports creators and innovators, fostering growth in the digital content sector. The initiative was announced during the second edition of the 1 Billion Followers Summit in 2024.

The third edition of the 1 Billion Followers Summit took place from January 11th to 13th, 2025. Hosted at Dubai’s Emirates Towers and Museum of the Future, it focused on 'Content for Good'. The event gathered over 15,000 content creators, more than 420 speakers, and 125 CEOs and global experts.

The Creators HQ begins with an initial group of 100 members from over 20 countries. These members include leading creators and supporters of the content industry. The initiative has backing from major names like Meta, TikTok, X, Spotter, Creator Now, Tube Filter, Epidemic Sound, and New Media Academy.

Mohammad Al Gergawi, Minister of Cabinet Affairs, stated that this effort aligns with His Highness Sheikh Mohammed bin Rashid Al Maktoum's vision. He said it aims to build a comprehensive content economy that reinforces UAE’s leadership in this vital field. "Launching a Creators HQ in the UAE is a major step that supports the nation’s objective of maximising the positive impact of content and its role in community development," he added.

Al Gergawi further explained that this initiative encourages global content creators to gather in the UAE. Known for its cultural diversity, they will find support and connect with funding and investors to innovate and expand their reach. "As the world continues to evolve and progress...we need to be ready to maximise...while navigating its challenges," he concluded.

Comprehensive Support for Creators

The Creator HQ is designed as a comprehensive institution for content creators worldwide. It will host over 300 events and workshops annually to meet evolving demands. Members gain access to exclusive benefits such as assistance with UAE Golden Visa applications and company setup support.

The HQ is committed to nurturing talent through tailored training programs led by industry experts. Initiatives include creative camps for youth, mentorship opportunities, funding options, and workshops on branding, video production, storytelling, audience engagement, monetisation strategies, sponsorships, and crafting effective content.

Diverse Talent Attraction

The Creators HQ aims to attract diverse talents including social media influencers and digital content creators. It also targets key players in creative industries like advertising firms and media producers. Collaborations with technology companies are planned to create an integrated creative ecosystem involving social media platforms and AI start-ups.

This initiative focuses on entrepreneurs specialising in software development and media innovation too. By empowering creators at every level within a supportive environment filled with opportunities for growth through collaboration or partnership initiatives across various sectors globally - it seeks not only expansion but refinement within their craft as well!

With inputs from WAM