UAE Companies Excel In Brand Finance’s Global 500 Rankings For 2025 With Significant Growth

Apple has reclaimed its position as the world's most valuable brand, valued at $574.5 billion for 2025 by Brand Finance. This places it ahead of Microsoft, which is valued at $461 billion. Since 2021, Apple has consistently held this top spot, except for a brief period in 2023 when it was overtaken by Amazon.

Brand Finance's Global 500 report highlights that three out of the five most valuable brands are technology companies. Apple's brand value increased by 11% from 2024, while Microsoft's rose by 35%. Google follows with a brand value of $413 billion, marking a 24% increase. Amazon and Walmart also feature prominently in the rankings.

The UAE Pavilion hosted an event during the World Economic Forum's Annual Meeting in Davos, Switzerland, where these findings were shared. The UAE continues to demonstrate global leadership through its companies' performances in the Global 500 report.

e& achieved remarkable growth, becoming the fastest-growing brand globally with an eightfold increase in brand value compared to last year. Its portfolio and investment value exceeded $20 billion in 2025. ADNOC retained its title as the UAE's most valuable brand for the seventh year, with a brand value of $18.9 billion.

Emirates Airlines maintained its leadership in the aviation sector with a brand value increase of 26.5%, reaching $8.365 billion. These achievements underscore the UAE's strong presence on the global stage.

High-Growth Brands Since 2020

Brand Finance analysed brands that have experienced significant growth since 2020. TikTok saw a remarkable rise from $59 billion in 2022 to $105.8 billion. DraftKings and Fanduel benefited from legal changes in online gambling laws in the US, while semiconductor companies NVIDIA and AMD advanced new technologies.

David Haigh, Chairman and CEO of Brand Finance, stated: "Our analysis of what brands have grown the most since 2020 reveals that technology companies do not have a monopoly on sustained brand growth."

Global Economic Context

Despite stagnant global economic growth projected at 2.8% for 2025, Brand Finance reports that the world's top brands are thriving. Their total value increased by 10% year-on-year to nearly $9.5 trillion in 2025.

American brands dominate the rankings with Apple leading among them. China and Germany follow as significant contributors to global brand value.

WeChat remains the world's strongest brand for the second year with a Brand Strength Index score of 95.2 out of 100 and an AAA+ rating.

The Global 500 will be launched at Davos on January 21st, 2025, showcasing these insights and trends shaping global branding dynamics.

With inputs from WAM