Twitch Reveals Extensive Lineup To Empower Live Streamers At 1 Billion Followers Summit

Twitch placed live-streaming at the centre of the 1 Billion Followers Summit, running a full schedule of training and talks for creators. Across three days, Twitch House hosted workshops, panels and keynotes that walked attendees from first stream to brand deals, linking the platform’s tools with the summit’s ‘Content for Good’ theme in Dubai.

The fourth edition of the 1 Billion Followers Summit, organised by the UAE Government Media Office, ran from 9 to 11 January 2026 at Jumeirah Emirates Towers, DIFC and the Museum of the Future. The event hosted more than 30,000 attendees, including 15,000+ content creators and influencers, 500+ expert speakers and 150+ CEOs and global experts.

Summit organisers described the event as the world’s largest gathering focused on the content creator economy, with 580+ sessions and specialised networks and speakers with a collective following above 3.5 billion. Within this setting, Twitch structured its programme to address practical creator needs, from technical setup and discovery tools to long-term monetisation and brand partnerships across gaming, lifestyle and IRL content.

Twitch framed its activity around supporting MENA creators in building sustainable careers on the service, especially as demand grows for interactive live content in Arabic and English. The company said, "Across MENA, we’re seeing strong growth on Twitch, driven by a growing appetite for interactive live content and real- time community engagement. Our focus is on investing in streamers through tools, education, and localised support that help them launch, grow, and monetise sustainably. From expanding full Arabic right-to-left support across web and mobile to delivering hands-on education, we are building a service that supports long-term growth, and helps streamers turn their passion into something enduring."

Inside Twitch House, the schedule followed the typical creator journey rather than a simple topic list, beginning with onboarding and ending with advanced collaborations. Sessions were designed for both new and established streamers, with content tailored to common challenges such as safety settings, technical workflows, audience growth, and setting realistic income expectations in a crowded live-streaming landscape.

Foundational training came through a daily workshop titled Starting your Journey, led by Roy Alkhoueiry, Senior Strategic Partnership Manager for MENA at Twitch. The session introduced core platform features step by step, including account setup, safety and moderation tools, recommended streaming software, and the paths to reach Affiliate and Partner status, helping attendees understand the milestones that unlock revenue features.

Creators later moved into growth-focused sessions. Discoverability on Twitch, Growth, and Tools, held three times, was co-led by Roy Alkhoueiry and Maria Komarova, a Strategic Partner Manager for EMEA at Twitch. This workshop detailed the platform’s discoverability flywheel, including how to use clips, VOD strategies and performance data to improve channel visibility and track meaningful audience progress over time.

Monetisation received dedicated attention through two recurring workshops that approached income at different stages. Making Money On Twitch, led by Roy Alkhoueiry and held three times, targeted early earnings. The session explained how features such as Subscriptions, Bits and Community Gifting can create income streams from the first days of a channel, while also clarifying viewer expectations and platform rules.

For creators already earning, Maria Komarova led Monetisation through Ads, Brands and Campaigns, also repeated three times. This workshop examined how to maximise ad revenue, and how Twitch’s Bounty Board and Creator Sponsorship Network (CSPON) help streamers access brand partnerships. Discussion covered campaign selection, requirements, reporting, and the balance between viewer experience and paid placements.

Twitch live-streaming brand collaborations at 1 Billion Followers Summit and the content creator economy

Twitch also showcased examples of long-term success through the panel Creator Insights: What Success Looks like on Twitch. Streamers from gaming, IRL and lifestyle categories shared personal experiences, including early setbacks, first sponsorships and community-building strategies. Panelists discussed how they manage workloads, maintain authenticity with audiences and handle negotiations with brands and agencies.

Brand Collaborations on Twitch, held twice and co-led by Roy Alkhoueiry and Mireille Iskander, Programme & Activation Manager at Twitch’s Brand Partnership Studio, translated these stories into practical guidance. Using detailed case studies, the workshop covered how to prepare professional pitches, negotiate contract terms, and deliver live campaigns that meet brand objectives without disrupting regular content or audience trust.

Across the summit, Twitch’s presence positioned live-streaming as a key part of the wider content creator economy highlighted in Dubai. By combining Arabic-language support, structured education and access to campaigns, the company linked regional ambitions with platform tools. The 1 Billion Followers Summit, with its global audience and focus on ‘Content for Good’, offered Twitch a platform to share this long-term strategy with new and existing MENA streamers.

With inputs from WAM