TRENDS Research And Advisory To Participate As Official Knowledge Partner At Global Media Congress 2024

TRENDS Research and Advisory will again serve as an official Knowledge Partner at the Global Media Congress. This event, under the patronage of His Highness Sheikh Mansour bin Zayed Al Nahyan, is scheduled for 26th to 28th November 2024. Organised by ADNEC Group with Emirates News Agency (WAM), it will be held at the ADNEC Centre in Abu Dhabi.

Dr. Mohammed Abdullah Al-Ali, CEO of TRENDS, highlighted the Congress's importance in shaping media's future. He stated that TRENDS would present research on AI, digital transformation, innovation, and sustainability. Dr. Al-Ali emphasised think tanks' role in understanding media changes and challenges.

The TRENDS pavilion will feature a new book launch, notable research publications, and strategic symposiums. These events will include dialogues and panel discussions with leading media experts to explore global media's future. A special youth session aims to empower young thinkers and innovators.

Artificial intelligence will be a key focus at the TRENDS pavilion. Technologies like Echo and Moxie robots will be showcased alongside other advanced tools used in their research activities. This highlights TRENDS' commitment to integrating cutting-edge technology into its work.

TRENDS plans to sign several cooperation agreements with regional and international media organisations during the Congress. These agreements aim to strengthen its strategic network and foster collaboration within the media sector globally.

Additionally, exclusive episodes of the Trending Echoes podcast series will be produced live from the Congress venue. These episodes will feature distinguished guests discussing various topics related to media advancements and innovations.

Empowering Future Media Leaders

The Global Media Congress provides a platform for presenting valuable research insights about the media sector. Dr. Al-Ali confirmed TRENDS' readiness to participate actively in discussions during this major event, contributing ideas that shape global media's future.

By participating in this event for the third year running, TRENDS aims to foster dialogue, collaboration, and innovation regionally and internationally within the media industry. Their involvement underscores their commitment to advancing knowledge in this vital sector.

With inputs from WAM