Tourism 365 And Liv Forge Strategic Partnership To Enhance Travel And Leisure Experiences In The UAE

Tourism 365, part of the ADNEC Group, has partnered with Liv, the UAE's leading digital bank from Emirates NBD. This collaboration aims to enhance travel and leisure experiences for UAE customers. The agreement was signed by Josep-Anton Grases, CEO of Tourism 365, and Pedro Sousa Cardoso, Chief Digital Officer at Emirates NBD.

Josep-Anton Grases expressed that this partnership aligns with their vision to offer exceptional travel and leisure experiences. "This strategic partnership with Liv, UAE’s first digital bank, aligns with our vision to provide unparalleled travel and leisure experiences to our customers. By leveraging each other’s strengths, we aim to create unique value propositions that will benefit our customers," he stated.

Pedro Sousa Cardoso highlighted the benefits of this collaboration for both parties. "We are pleased to partner with Tourism 365, a key player in the travel and leisure sector. This collaboration will not only enhance our service offerings but also provide our customers with exclusive benefits and a seamless travel booking experience," he commented.

The Liv app will now include Tourism 365's travel deals, offering seamless cross-promotion. Customers using Liv will have access to exclusive travel offers through Tourism 365. This integration adds value for users while promoting Liv credit cards through joint marketing efforts.

Liv is committed to aligning its services with customer preferences. "As UAE’s first and largest digital bank, Liv is committed to offering customers access to products and services that align with their interests and preferences, and our partnership with Tourism 365 reflects this commitment," said Pedro Sousa Cardoso.

Affordable Travel Options

To make travel more accessible, Liv will introduce a 0% instalment payment plan for Tourism 365's leisure customers. This initiative aims to make travelling more affordable for everyone involved.

By combining their strengths, both organisations hope to deliver unique value propositions that benefit their customers significantly. The partnership between Tourism 365 and Liv represents a step forward in enhancing customer experiences in the UAE's travel sector.

With inputs from WAM