Theyab Bin Mohamed Bin Zayed Inaugurates Global Media Congress 2024 To Showcase Media Advancements

Under the patronage of His Highness Sheikh Mansour bin Zayed Al Nahyan, the third Global Media Congress was inaugurated by H.H. Sheikh Theyab bin Mohamed bin Zayed Al Nahyan. Organised by ADNEC Group and Emirates News Agency (WAM), this event is being held at the ADNEC Centre in Abu Dhabi until 28th November.

The opening ceremony included the UAE national anthem and an interactive presentation on the media sector's evolution in the UAE. Abdulla bin Mohammed bin Butti Al Hamed, Chairman of the National Media Office, delivered a keynote address. This was followed by a panel discussion featuring media ministers from various countries.

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During the event, H.H. Sheikh Theyab explored an exhibition showcasing inspiring media experiences from national, Gulf, and international platforms. The exhibition highlighted advancements in media production, focusing on integrating advanced technologies and artificial intelligence into written, audio, and visual content.

Sheikh Theyab also visited the UAE Media Pavilion, which featured entities like the National Media Office and Emirates News Agency (WAM). He received a briefing on the UAE's participation in the congress, aiming to share its media achievements and establish new partnerships while conveying its cultural message globally.

H.H. Sheikh Theyab praised the progress of the UAE media sector, recognising its role in reinforcing global leadership across various fields. "Under the guidance of President His Highness Sheikh Mohamed bin Zayed Al Nahyan," he stated, "the nation has established itself as a global hub for innovative and inclusive media content production."

He added that "the UAE believes in the influential role of media in shaping the future and promoting noble values within societies." The congress is expected to foster discussions and initiatives that promote responsibility and sustainable communication within the media sector.

Strategic Partnerships and Future Prospects

A key focus of this congress is to build meaningful partnerships and unlock new business opportunities amidst profound changes reshaping the media landscape. Abdulla Al Hamed reiterated that UAE views media as a strategic partner in driving sustainable development through cutting-edge digital infrastructure.

The event serves as a platform to address challenges posed by emerging technologies and communication channels. It aims to offer actionable solutions for a rapidly evolving global media ecosystem while reinforcing UAE's position as a hub for anticipating future industry trends.

International Collaboration for Media Growth

The congress highlights UAE's dedication to fostering international collaboration to advance the media industry. It has become an international forum driving growth by spotlighting untapped opportunities and paving way for transformative solutions.

Al Hamed emphasised that "media is a constantly evolving sector with significant investment potential." Its growing role as an economic driver makes this congress essential for exchanging ideas about future developments in a fast-changing world defined by technological advancements.

The opening ceremony saw attendance from notable figures including Dr. Ramzan bin Abdullah Al-Noaimi from Bahrain; Sheikh Hamad bin Thamer Al-Thani from Qatar; Sheikh Mubarak Fahad Jaber Al-Ahmad Al-Sabah from GCC Joint Programme Production Institution; Dr. Nasser Muhaisen from Kuwait; Dr. Zaid Nawaysah from Jordan; Abdullah bin Sultan bin Awad Al Nuaimi; Dr. Anwar Gargash; Zaki Nusseibeh; Awaidha Murshed Al Marar; Dr. Mugheer Khamis Al Khaili; Abdulhamid Mohammed Saeed along with several heads of Gulf, Arab, international news agencies, experts, officials worldwide.

With inputs from WAM