Tawdheef X Zaheb Aims To Enhance Emiratisation Efforts And Support Young Emiratis In Career Development

Tawdheef x Zaheb, a key event in the UAE's Emiratisation calendar, is set for 19th to 21st November at Abu Dhabi's ADNEC Centre. Under Sheikh Nahyan bin Mubarak Al Nahyan's patronage, and in partnership with Sandooq Al Watan and the Abu Dhabi Chamber of Commerce, this 18th edition offers free entry for Emirati nationals. Attendees can explore over 1,000 job opportunities, attend more than 40 talks, and participate in various training programmes.

The event features leading organisations like the Central Bank of the UAE, HQ Armed Forces, and Abu Dhabi Police. Opportunities span sectors such as healthcare, finance, communications, digital marketing, sales, and retail. Tawdheef x Zaheb stands out with curated offerings including seminars and keynote speeches by professionals from both private and public sectors. Sessions cover mock interviews and career counselling.

A highlight is the Informa Connect Academy's interactive sessions. Visitors can enhance their professional skills with guidance from experts and earn digital certificates. The venue also includes a professional headshot booth and contests offering prizes like laptops and gadgets to aid career advancement.

This year's main venue, 'Speedy Knowledge Hub,' hosts sessions like "The Art of Effective Job Hunting," "Resume Mastery," and "Unlocking Career Success with Personal Branding." These are designed to equip attendees with essential skills for career success. The event also introduces new activations such as an interactive stand from Abu Dhabi Gaming and live performances by an Emirati band.

Khaled Bin Braik from PwC Middle East emphasised their commitment to local initiatives through Tawdheef x Zaheb. He stated that PwC connects with top Emirati talent while reinforcing corporate social responsibility. For each registration at their stand, PwC donates to support those in need, aligning with the UAE’s vision of empowering national talent.

Commitment to Community Initiatives

PwC's Watani Programme focuses on developing future Emirati business leaders. Currently employing over 240 Emiratis across GCC offices, PwC invests in upskilling national talent using advanced technologies to prepare them for a digital future. This reflects their dedication to making a tangible impact through community initiatives.

Fadi Harb from Informa Middle East highlighted efforts to refine Tawdheef x Zaheb annually. This year introduces the ‘Campus to Career’ programme inviting Emirati university students. The event aims to equip them with confidence and skills for private sector careers through vibrant experiences like local coffee stations.

The event continues its tradition of attention to detail and sensitivity to local context. By offering diverse activities and opportunities for skill enhancement, Tawdheef x Zaheb maintains its reputation as a significant platform for career development in the UAE.

With inputs from WAM