Tanishq's Onam Collection Honours Kerala's Rich Cultural Heritage

As the monsoons recharge the lush greenery in Kerala, Tanishq, the guardian of trust in jewellery across India, brings out a masterpiece to adorn her beautiful women: its Onam collection. Intended to be much more than an ornament, this exquisite collection is crafted in radiant tribute to Kerala's rich cultural heritage and true essence, embracing its most special festival.

This year's Onam collection is another attempt by Tanishq to master the art of telling cultural stories using the vocabulary of jewellery. Each piece pays homage to the legendary traditions of Kerala, such as the kinetic excitement of Vallam Kali boat races and the expressive grace of Mohiniyaatom dances. The elements of Kerala's globally known houseboats and the royal processions of elephants constitute almost every line and angle of the gold, wrapping festivity into the creations.

Kuruvilla Markose, CEO, International Business at Titan, throws light on the inspiration behind the collection: "Our Onam Collection is an intricate tapestry of Kerala's cultural wealth. Each design narrates a story, crafted not just with skill but with soul, reflecting the vibrant tableau of Onam's festivities."

The Best Aspects of the Collection

Mohiniyaatam Haram: This signature piece is inspired by Mohiniyaatam, the classical dance known for its graceful expression and delicate narration. The haram is an elegant portrayal of the Padma Mudra, a symbolic gesture that finds representation in the lotus, inlaid amid a delicately roped chain reminiscent of the swinging celebrations of Onam. So much more than jewellery, this piece is a dance of legacy and art, cast in gold.

Thamara Vala This 22 Karat gold kada represents purity, prosperity, and enlightenment of the soul by the hand-painted lotus—a very important entity in both Hindu mythology and the backwaters of Kerala. The exquisite workmanship of the bangle would make it an ideal family heirloom, where tradition meets the stroke of a painter.

Sunrays Gold Kada—With its silhouette echoing the radiant sunrays, this kada features the intricate lotus petal motifs, the petals of which are embossed with a vibrant ruby bead. The design symbolizes divine beauty and purity, reflecting on the lotus flower as it blossoms pristine over the muddy waters of life.

Palakka Leaf Pendant - This jewel is a sign of the Palakka leaf, which is a sign of prosperity and growth. Manufactured using 22 Karat gold with green-tinted glass to represent the greenery in Kerala, this pendant is infused with traditional motifs and modern aesthetic sensibilities.

An Ode to Heritage and Harmony

The offering, available from August 21, 2024, at select Tanishq stores and online, also comes with exciting offers where one can relish up to 25% off on making charges of gold and diamond jewelry. It is an exclusive invitation to the Malayali community and, of course, the numerous expatriates to let them explore these emblematic creations, which effortlessly can be worn with any traditional Indian attire.
"Their work transcends borders," says Mr. Markose. "It's an expression of carrying one's culture with pride. an artwork speaking to you, coming from the soul of Kerala."

This Onam, wear more abstractions on your body than just jewelry. Choose from Tanishq's Onam Collection that glorifies the timeless elegance of Kerala culture—each piece being crafted to be cherished as much as the festival itself. Much more than an accessory, each piece is an artifact, a slice of heritage molded in gold, to carry forth the legacy of a vibrant culture.