Stc Network's International Traffic Surges By 81% This Hajj Season

stc Group has reported a significant increase in direct international communication traffic during the Hajj season 1445 AH, with an 81% rise compared to last year. The use of social media applications surged by 65%, with Snapchat, WhatsApp, and Facebook being the most popular platforms. These applications enhance the digital experience for pilgrims, allowing them to stay connected with their families.

This year, stc Group collaborated internationally to boost the capacity of its data network. Partnerships with global service providers such as BICs, Syniverse, and Orange were established to improve communication speed and quality. Additionally, the company expanded its network by installing over 1,900 Wi-Fi points to facilitate better communication for pilgrims.

stc Group implemented a comprehensive plan for the Hajj season, focusing on major infrastructure improvements and modern digital services. One of the key innovations introduced was augmented reality (AR) glasses supported by AI and connected to the 5G network. These glasses provide pilgrims with information in multiple languages and assist in navigating from one location to another through AI interactions.

The AR glasses also help pilgrims locate their companions during the Hajj trip and offer information about holy sites using voice commands. This technology aims to make the pilgrimage experience smoother and more informative for all participants.

To further support pilgrims, stc Group offers a service that enables high-resolution and high-speed video calls through dedicated cabins. These cabins are available to everyone, ensuring that pilgrims can maintain visual contact with their families during their spiritual journey.

stc Group's efforts are geared towards creating a memorable spiritual experience for pilgrims while reducing the distance between them and their loved ones. The company's initiatives reflect its commitment to leveraging advanced technology to enhance the overall Hajj experience.

With inputs from SPA