Stc Group Leverages AI Technologies To Achieve 61% 5G Usage Rate During Riyadh Season

stc Group has achieved a significant milestone in 5G network usage, reaching over 61% in Boulevard City during Riyadh Season. This achievement underscores the group's capability to manage high traffic volumes effectively. The advanced AI technologies and robust infrastructure have been pivotal in this success, allowing stc to provide exceptional digital services amid increasing visitor numbers.

Riyadh Season has become a global model of synergy between technology and entertainment, attracting over 12 million visitors worldwide. stc Group's partnership with the General Entertainment Authority has been instrumental in this success. The group has been a sponsor for five years and recently renewed its commitment for three more years, enhancing the visitor experience through advanced digital solutions.

To support the growing demand, stc expanded its network in Boulevard City by over 12% and increased dedicated 5G frequencies by more than 20%. Additionally, the internal network was enhanced by over 10% compared to last year. These improvements were driven by state-of-the-art technologies like Massive MIMO antennas and AI-powered beamforming solutions, optimizing network performance and connectivity.

The use of AI technologies has enabled the network to self-learn and adapt to varying usage patterns and conditions. This innovation has significantly improved customer experiences by enhancing speed, browsing, and connectivity regardless of distance or usage intensity. Such advancements have played a crucial role in delivering seamless digital services during Riyadh Season.

stc installed over 655 Wi-Fi access points and added more than six dedicated circuits for digital management solutions tailored specifically for Riyadh Season. The group also increased the usage rate of modern voice services (VoLTE) to 86%, contributing to a seamless entertainment and tourism experience for visitors.

This service allowed visitors to document joyful moments and stay connected with family and friends locally and internationally through stc’s advanced digital services. These achievements highlight stc Group’s operational excellence, technical capabilities, and responsiveness to meet rising demand during Riyadh Season.

Impact on Global Tourism

The success of stc Group further solidifies Riyadh’s position as a global destination for major events, entertainment, and tourism. Supported by cutting-edge technologies and services, visitors from around the world continue to enjoy exceptional experiences in Saudi Arabia's rapidly evolving capital.

The impressive increase in international roaming customers by 49% compared to the previous year reflects stc's ability to cater to global tourists effectively. This growth is indicative of the group's commitment to providing top-notch digital services that enhance visitor experiences significantly.

Overall, these advancements reinforce stc Group's role as a trusted partner in delivering high-quality digital services during Riyadh Season. The group's efforts have not only improved connectivity but also contributed to creating unforgettable memories for visitors from around the globe.

With inputs from SPA