Stc Enhances Digital Experience For Nearly 3 Million Visitors At Riyadh Season 2025

stc Group, in collaboration with Riyadh Season 2025, delivered digital services to nearly 3 million attendees. The group enhanced its digital footprint by ensuring fast and reliable connectivity at all major venues. This included the deployment of 5G network technologies and comprehensive coverage solutions both indoors and outdoors, aiming to provide an outstanding digital experience for visitors.

The group significantly improved network coverage by extending connectivity to 14 key locations. They installed 34 fixed and mobile towers at outdoor sites, along with 24 towers at indoor venues. Additionally, two small cells were set up, bringing the total to 60 sites to guarantee seamless 5G coverage throughout the event zones.

To further enhance services, stc Group provided high-speed Wi-Fi access points across various entertainment sites. They also implemented advanced machine-learning solutions to monitor and optimise network performance in real time. Over 2,500 antennas were deployed to support Internet of Things (IoT) applications, enriching the digital experience for all visitors.

In recognition of its efforts, stc received the Speedtest Award for having the best mobile network coverage and fastest mobile internet in Saudi Arabia during the first half of 2025. This award was granted by Ookla, a global leader in network testing and analysis. The accolade was based on millions of real-world tests conducted by users worldwide.

An advanced 5G infrastructure was deployed by stc Group to boost connection speed and reliability for millions of visitors throughout Riyadh Season. This strategic move ensured that attendees enjoyed uninterrupted connectivity across all event zones.

The award from Ookla reflects the group's commitment to delivering top-notch digital services. It measured network speed and internet coverage according to user experiences globally, highlighting stc's excellence in providing superior mobile services.

The strategic partnership between stc Group and Riyadh Season exemplifies their dedication to enhancing digital experiences through cutting-edge technology. By expanding their digital presence and offering reliable connectivity solutions, they have set a benchmark for future events in the region.

With inputs from SPA