Sports Boulevard Showcases Ambitious Plans To Transform Riyadh At Cityscape Global Exhibition
The Sports Boulevard Foundation (SBF) is taking part in the 2nd Cityscape Global exhibition. This significant real estate event is scheduled from November 11 to 14 at the Riyadh Exhibition & Convention Center. The theme for this year is "The Future of Life," attracting experts from both regional and international spheres.
At the exhibition, Sports Boulevard will have a booth featuring virtual reality technology. Visitors can explore a digital representation of what the project will look like upon completion. Additionally, they can walk through a constructed pathway that mirrors the project's design, offering insights into key facts and figures.

During the panel discussion titled "Created for People – Reimagining Future Urban Spaces," CEO Jayne McGivern will discuss her vision for Sports Boulevard. She will emphasize its role in transforming Riyadh into an innovative and sustainable urban space, enhancing residents' quality of life by promoting various sports activities.
The foundation aims to connect Riyadh's eastern and western parts, aligning with Saudi Vision 2030. This initiative seeks to create lasting change by linking people to places and opportunities throughout the city.
Sports Boulevard is one of Riyadh’s major projects initiated by King Salman bin Abdulaziz Al Saud. Under the leadership of HRH Prince Mohammed bin Salman bin Abdulaziz Al Saud, Crown Prince and Prime Minister, SBF is dedicated to enhancing life quality for residents and visitors alike.
The project promises integrated infrastructure including pedestrian pathways, cycling routes, and horse-riding trails. It aims to establish a globally recognized destination that inspires a new era of sports and wellbeing in the region.
According to SBF, their efforts are geared towards making Riyadh one of the most livable cities worldwide. The foundation's commitment reflects its ambition to drive transformative change within the city.
With inputs from SPA