Sport Impact Summit Announces Strategic Partnerships To Enhance Sustainability Initiatives In UAE

The Sport Impact Summit (SIS) has revealed two significant partnerships with Scoreboard and Hum(AI)n Assets. These collaborations aim to support the UAE's new Federal Decree-Law No. (11) of 2024, which focuses on reducing climate change effects. Scoreboard is an AI-powered sustainability platform, while Hum(AI)n Assets combines human creativity with artificial intelligence for content creation.

Scoreboard, developed by experts in decarbonisation and climate science, transforms emissions tracking. Tasks that previously took 90 days can now be completed in just 90 minutes, offering a 90% cost reduction. Initially designed for elite sports organisations, it is now adaptable across various sectors to help measure and reduce carbon emissions in line with climate goals.

Hum(AI)n Assets, created by UAE-based agency HOKO, brings AI expertise to SIS. HOKO is known for blending cultural insights with precise execution to deliver impactful brand experiences. Their work ranges from high-impact campaigns to memorable activations, helping brands remain relevant and distinctive in competitive markets.

Michael Gietzen, Co-Founder of SIS, stated that "Scoreboard perfectly complements the mission of our Sport Impact Declaration—a collaborative framework signed with the Ministry of Sport during the 2024 Summit in Dubai, and Hum(AI)n Assets delivers new levels of thought leadership and creativity to the industry." This partnership grants Declaration signatories preferential access to Scoreboard's tools.

Sean Morris, Founder of Scoreboard, explained their platform's purpose: "We built Scoreboard to empower organisations – starting with sporting bodies – to take game-changing, measurable and cost-effective action. Our platform reduces reporting time from months to minutes, ensuring transparency, accountability, and delivering real impact."

Bally Singh, Chairman of HOKO Agency and Founder of Hum(AI)n Assets, remarked on their collaboration: "Partnering with the Sport Impact Summit means we’re not just creating content – we’re creating momentum. Together, we’re showing how AI and human talent can drive real-world change, aligned with the UAE’s bold climate agenda."

These partnerships highlight SIS's dedication to using technology for environmental progress. By integrating AI-driven platforms like Scoreboard and Hum(AI)n Assets into their strategy, SIS aims to lead in sustainable practices within sports and beyond.

With inputs from WAM