Sharjah Economic Development Department Introduces AI-Powered Trade Name Issuance Service For Businesses

The Sharjah Economic Development Department (SEDD) has introduced a new service for issuing trade names using artificial intelligence (AI). This marks a pivotal moment in the Department's digital transformation, aiming to enhance service delivery for both individuals and businesses. The initiative signifies a major change in streamlining processes and reducing the time needed to complete transactions through SEDD's various platforms.

Hamad Ali Abdullah Al Mahmoud, SEDD Chairman, highlighted that the AI-driven trade name issuance service represents a significant shift in customer service delivery. "It has been developed to provide a unified and integrated digital experience based on AI and operational flexibility, meeting the aspirations of customers across various sectors," he stated.

The AI-based service aims to offer an innovative experience by analysing commercial activities and suggesting creative names that meet regulatory standards. This approach not only simplifies the process but also enhances operational efficiency by automating tasks. The goal is to align trade names with business identities, promote entrepreneurship, and position Sharjah as a leader in AI technology application.

Ali Ahmed Al Naqbi, Director of IT at SEDD, stressed that all digital transformation initiatives reflect SEDD's dedication to using cutting-edge technologies. He noted that these projects ensure innovative services that improve customer experiences and boost performance efficiency. The smart service launch underscores the Department's commitment to developing a flexible digital infrastructure aligned with technological advancements.

The AI-powered trade name issuance offers numerous benefits, including reducing the time required for completion by up to 98%. It provides personalised suggestions based on user preferences and activities while minimising human errors through generative AI integration. This improvement in user experience is part of SEDD's broader strategy to enhance its services.

Al Mahmoud further explained that this project embodies SEDD’s vision to strengthen digital infrastructure and utilise modern technology for development support. It enhances the emirate's business environment's flexibility and efficiency, facilitating company establishment across various fields and attracting local and foreign investments in Sharjah.

Commitment to Digital Transformation

The implementation of this AI-based service reflects SEDD's ongoing efforts to create an advanced government service framework that meets future needs. By fostering effective communication between customers and the Department, it ensures seamless interaction and satisfaction. This commitment aligns with SEDD’s mission to leverage technology for improved service delivery.

This initiative is part of SEDD’s broader ambition to provide a simple interface for trade name issuance, reducing time and effort while improving operational efficiency. By focusing on quality trade names that resonate with business identities, SEDD encourages entrepreneurship and strengthens Sharjah’s reputation as a hub for AI technology application.

With inputs from WAM