Sharjah Chamber Participates In Anuga 2025 To Boost Local Food Companies' Global Presence

The Sharjah Chamber of Commerce and Industry (SCCI), through the Sharjah Exports Development Center (SEDC), recently took part in Anuga 2025. This event, held in Cologne, Germany, is a major trade fair for the food and beverage sector. The SCCI's involvement highlights its dedication to boosting local food businesses' presence in European and global markets.

By participating in Anuga 2025, the Sharjah Chamber aimed to attract more foreign investments into the emirate's food industry. This effort is part of a broader strategy to position Sharjah as a key regional hub for food industries. The initiative also supports innovation and the development of competitive products that enhance global food security.

The SCCI's presence at Anuga 2025 was marked by a collective platform showcasing leading food manufacturing and trade companies from Sharjah. The delegation included Ali Abdullah Al Jari, Director of the Sharjah Export Development Centre, and Maha Mansour Al Zarouni, Senior Exhibitions Executive. Their participation underscores the Chamber’s commitment to promoting local businesses on an international stage.

Ali Abdullah Al Jari emphasized that the exhibition serves as an excellent venue for presenting national products while exploring new innovations in supply chain management. "The exhibition provides an ideal platform to showcase national products and explore the latest innovations in supply chain management," he stated. This participation aims to highlight Sharjah’s export potential and expand access to new markets across Europe and beyond.

The SCCI's efforts are not just about showcasing products but also about keeping pace with global trends. By engaging with evolving trends in health-focused, organic, and plant-based food production, local companies can ensure competitiveness and sustainable growth. This approach aligns with the Chamber’s goal of reinforcing Sharjah’s position as a leader in the regional food sector.

Participation in such international events reflects SCCI's ongoing efforts to strengthen the UAE’s global footprint in the food and beverage industry. It provides opportunities for local companies to learn from global innovations, which supports export growth and long-term business expansion.

This strategic involvement at Anuga 2025 demonstrates SCCI's commitment to enhancing local businesses' competitiveness on a global scale. By fostering innovation and attracting foreign investment, Sharjah continues to solidify its role as a pivotal player in the international food industry landscape.

With inputs from WAM