SDAIA Implements Data And AI Solutions To Enhance Pilgrim Services During Hajj 1446 AH Season

The Saudi Data and Artificial Intelligence Authority (SDAIA) has finalised its preparations for the 1446 AH Hajj season. It continues to provide technical support to government bodies responsible for Hajj by launching and activating digital platforms and AI-powered products. These initiatives aim to offer optimal services to pilgrims arriving through various entry points, supporting the Makkah Route Initiative implemented by the Ministry of Interior.

SDAIA's technical team is active in 12 airports across eight countries, ensuring smooth operations with continuous technical and IT support throughout the Hajj season. This year, SDAIA helped develop the unified digital platform for Hajj permits, known as the "Tasreeh Platform." Launched by the Ministry of Interior, it integrates with the Ministry of Hajj and Umrah's Nusuk Hajj Platform.

The Tasreeh Platform allows pilgrims from inside and outside Saudi Arabia to obtain permits for entering Makkah and other holy sites. It also facilitates entry for workers, volunteers, and their vehicles. Permits can be viewed via the national "Tawakkalna" app. A new service enables pilgrims to view their permits through Tawakkalna, streamlining access to all types of Hajj permits issued by relevant authorities.

Among this year’s key technical infrastructures is the Smart Makkah Operations Center (SMART MOC), located at SDAIA’s headquarters in Makkah. The center is crucial for managing and monitoring advanced systems and platforms. It plays a central role in enhancing digital services while improving crowd and security management at holy sites using an integrated system that includes the "Baseer" platform.

The Baseer platform, developed in cooperation with the Ministry of Interior, enables real-time crowd analysis using advanced data-processing algorithms. SDAIA's collaboration with the Ministry also includes platforms like "Sawaher" and "Sawaher Qiyada." These provide intelligent analytics from surveillance feeds at holy sites and entry points, offering real-time field monitoring and big data analytics to aid decision-making and enhance operational security.

Meanwhile, during this year's Hajj season, the national charitable platform Ehsan is expanding its role through various services that maximise humanitarian impact. Ehsan supports Saudi Arabia’s sacrificial program "Adahi," allowing pilgrims and donors to authorise it to perform and distribute sacrificial offerings reliably within set timeframes.

SDAIA's efforts reflect a commitment to leveraging technology for improving pilgrim experiences during Hajj. By integrating digital solutions into traditional practices, they aim to ensure a seamless journey for all involved while maintaining high standards of safety and efficiency.

With inputs from SPA