Saudia Unveils Welcome To Arabia Aircraft Livery In Collaboration With The Saudi Tourism Authority

Saudia Airlines is launching a new aircraft design under a strategic partnership with the Saudi Tourism Authority, using the "Saudi, Welcome to Arabia" theme to promote Saudi Arabia internationally and support Saudi Vision 2030 goals to attract visitors while presenting the Kingdom’s hospitality to passengers across a wide global network.

The partnership uses Saudia Airlines’ reach across more than 100 destinations on four continents, turning flights into travelling promotions that highlight the Kingdom’s tourism growth. A Boeing B787-9, carrying the new livery, will operate on international routes as part of a continuous campaign across the year.

The "Saudi, Welcome to Arabia" design is created by the Saudi Tourism Authority as a travelling visual message. The livery turns the Boeing B787-9 into an airborne advertisement, displaying Saudi destinations, attractions, and hospitality, and helping to build wider global awareness of the country’s tourism development and changing visitor offerings.

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According to information shared by Saudia Airlines, the aircraft will carry welcoming messages for travellers on several long-haul and regional routes. The mobile campaign is designed to reach audiences in many markets at once, while aligning with national tourism plans that aim to secure a stronger position for Saudi Arabia on the world tourism map.

The cooperation between Saudia Airlines and the Saudi Tourism Authority includes several programmes beyond the livery itself. The partnership covers attracting international tourists, adding more flights to meet rising demand, and improving air connectivity with key markets. Both partners also work together at global events, including TOURISE 2025, to underline Saudi Arabia’s tourism ambitions.

Saudia Group Director General Eng. Ibrahim Al-Omar stated: "Our partnership with the authority is a strong example of how alignment around shared national objectives can drive real impact. The continued growth in visitor numbers reflects the success of our joint efforts to position Saudi Arabia as a leading global tourism destination. This progress is supported by sustained investment in aviation infrastructure, enhanced connectivity, and the creation of meaningful travel experiences that reflect the Kingdom’s rich identity and meet the highest international standards."

Saudi Tourism Authority CEO and Board Member Fahd Hamidaddin said: "Through this collaboration, we continue to expand innovative promotional platforms, where the journey itself becomes an inspiring experience reflecting the ‘Spirit of Saudi Arabia’ and supporting the delivery of a fully integrated tourism experience for visitors."

The shared approach between Saudia Airlines and the Saudi Tourism Authority links aviation, branding, and tourism planning in one framework. By combining new routes, joint campaigns, and the year-round "Saudi, Welcome to Arabia" aircraft, the partners support Saudi Vision 2030 objectives and seek to maintain steady growth in visitor numbers from many international source markets.

With inputs from SPA