Saudia Achieves APEX World Class Airline Award For Fourth Year Running In 2025
Saudia, the national airline of Saudi Arabia, has been honoured as the World Class Airline 2025 at the APEX WORLD CLASS™ Awards for the fourth year in a row. This accolade highlights Saudia's status as a top-tier airline. The APEX WORLD CLASS™ by YATES+ award acknowledges excellence in safety, sustainability, and passenger well-being, aligning with the changing priorities of today's travellers and addressing key industry focus areas.
Rossen Dimitrov, Chief Guest Experience Officer at Saudia, stated: "We are redefining what it means to deliver a world-class guest experience at Saudia, blending authentic Saudi hospitality with groundbreaking advancements in travel. This award is a testament to our commitment to elevating every touchpoint of the guest journey, driven by insights and a pursuit of excellence. From the moment our guests step on board to their destination arrival, they encounter the best in comfort and innovation—each experience is meticulously crafted to anticipate and exceed expectations. Guided by the Kingdom's Vision 2030, we are enhancing the guest experience and pioneering a new era in global aviation, setting benchmarks to inspire the industry worldwide."

Saudia's dedication to enhancing passenger experiences is evident through its comprehensive transformation efforts. The airline has reimagined cabin interiors and introduced cutting-edge digital features for seamless connectivity. These initiatives reflect Saudia's unwavering commitment to customer satisfaction and operational excellence. The airline's focus on guest experience has solidified its position as an exemplar of APEX World Class by YATES+.
The airline aims to double its current fleet of 144 aircraft to connect Saudi Arabia with over 100 international destinations. This expansion aligns with Saudia's goal of continuous innovation and service improvement. By offering exceptional air services that combine warm Saudi hospitality with diverse multilingual entertainment options, Saudia caters to all passenger preferences.
Dr. Joe Leader, CEO of APEX Group, remarked: "Saudia continues its remarkable ascent, once again earning APEX World Class recognition and setting new standards in global aviation. With a record-breaking 24% increase in international passenger traffic in 2024, Saudia has demonstrated a relentless dedication to elevating the guest experience." This growth underscores Saudia's commitment to enhancing its services and expanding its reach globally.
The award-winning focus on guest experience is central to Saudia's strategy for growth. By prioritising customer satisfaction and operational excellence, Saudia remains committed to setting benchmarks that inspire the aviation industry worldwide.
As part of its ongoing efforts guided by Vision 2030, Saudia continues to innovate and enhance its services. The airline strives to provide passengers with unparalleled comfort and innovation from boarding until arrival at their destinations.
With inputs from SPA