Saudi Summer Program 2025 Launched To Attract Over 41 Million Visitors

Ahmed Al-Khateeb, the Minister of Tourism and Chairman of the Board of the Saudi Tourism Authority, has unveiled the 2025 "Saudi Summer" program under the theme Colour Your Summer. This initiative was introduced during a workshop organised by the authority, gathering over 120 partners from Saudi Arabia's tourism sector. The event aimed to foster collaboration between public and private sectors to prepare for the upcoming summer season.

The Saudi Summer program will run from May to September 2025, featuring six unique destinations. These include Jeddah and the Red Sea's coastal escapes with moderate climates, as well as Taif, Al-Baha, and Aseer's cool highlands. Key events include the Esports World Cup in Riyadh from July to August and vibrant seasons in Jeddah and Aseer, offering diverse activities and promotional campaigns.

Fahd Hamidaddin, CEO of the Saudi Tourism Authority, highlighted how Saudi Arabia is redefining summer travel perceptions. Collaborating with over 120 stakeholders, this summer will see more than 600 unique tourism products and experiences introduced alongside over 250 special offers. "Saudi is redefining how the world views summer travel," he stated.

The program's theme Colour Your Summer showcases Saudi Arabia's diverse tourism assets. It caters to various tourist preferences with coastal and mountain destinations, international events, exclusive offers, and a wide range of tourism products across the Kingdom.

Minister Al-Khateeb expressed optimism about private sector contributions exceeding SAR300 million for this promising summer season. "With its rich culture and breathtaking diversity, Saudi Arabia’s destinations continue to inspire travelers from around the world while fueling a dynamic domestic tourism scene," he added.

The minister also emphasised that summer is not just a peak travel period but an opportunity for innovation in tourism. The goal is to welcome over 41 million visitors from 18 countries and achieve SAR73 billion in total tourism spending. These figures highlight Saudi Arabia's growing status as a premier destination offering unforgettable experiences year-round.

Diverse Attractions Await Visitors

Saudi Arabia's offerings include pristine islands like Shebara and Umhat along the Red Sea, iconic luxury resorts such as St. Regis and Desert Rock, five new beaches in Jeddah, and cool retreats in Aseer, Taif, and Al-Baha. "From the pristine islands of Shebara and Umhat along the Red Sea, to iconic new luxury resorts such as St. Regis and Desert Rock," Hamidaddin noted.

The workshop underscored shared commitment among partners to shape Saudi tourism's future positively. "Bringing together our partners each year through this workshop is a testament to our shared commitment to shaping the future of the Saudi tourism industry," said Minister Al-Khateeb.

This year's program aims to make a lasting impact on both economic growth and visitor experience by embracing innovation within the sector.

With inputs from SPA