Saudi Summer 2025 Tours Commence With Minister Al-Khateeb's Visit To Taif

Ahmed Al-Khateeb, the Minister of Tourism and Chairman of the Board of Directors of the Saudi Tourism Authority, recently visited Taif Governorate. This visit marked the beginning of his field tours to destinations highlighted in the "Saudi Summer 2025" program, launched under the slogan "Colour Your Summer." Accompanied by senior officials from the Ministry of Tourism and the Saudi tourism sector, he toured several tourist landmarks in Taif.

The visit aimed to evaluate the overall visitor experience, review available facilities, and oversee service quality. Al-Khateeb expressed his pleasure at visiting Taif, praising its natural beauty and mild climate. He noted these attributes position Taif as a potential leading tourist destination in both the Kingdom and the region.

In 2024, Taif welcomed over 3.6 million domestic and international tourists, reflecting a 9% increase from 2023. The annual tourism spending reached SAR3.4 billion. Additionally, 266 licenses were issued to tourism establishments by that year’s end. By June 2025, hotel rooms in Taif numbered 10,220.

The "Saudi Summer 2025" program underscores the robust nature of Saudi Arabia's tourism sector. It offers more than 250 exclusive deals developed with over 200 private-sector partners. To boost connectivity between tourist spots, over one million additional airline seats have been made available through partnerships to meet rising demand for Saudi tourism.

Globally recognized as the fastest-growing tourist destination, Saudi Arabia recorded over 115.9 million visits in 2024. Tourism spending exceeded SAR283.8 billion during this period. In early 2025, Saudi Arabia led global rankings for year-on-year growth in international tourism revenue.

The Kingdom aims to attract 150 million visitors by 2030 through enhanced infrastructure and diverse experiences. Comprehensive air connectivity and integrated travel facilitation are also part of this strategy to draw more tourists.

Al-Khateeb's visit highlights ongoing efforts to elevate Saudi Arabia's tourism profile on a global scale while enhancing local offerings for visitors.

With inputs from SPA