Saudi Media Forum 2026 Appoints Three Sixty As Executive Partner For Riyadh Edition

The Saudi Media Forum has chosen Three Sixty as executive partner for its fifth edition in Riyadh. The event is scheduled from February 2 to 4, 2026, and is expected to attract regional and international media figures. Organisers describe the forum as a key meeting point for discussion on media change.

The 2026 gathering will run under the theme "Media in an Evolving World" and will focus on how organisations respond to change. More than 150 panel discussions are planned, with over 300 speakers expected. These sessions will address industry trends, policy issues, professional practice and the impact of new technologies on content.

Under the new partnership agreement, Three Sixty will handle executive responsibilities for the Saudi Media Forum’s fifth edition. The company will work with organisers on planning, operations and delivery across all days of the event. This role places Three Sixty at the centre of preparations for what is seen as a major year for media development.

The Saudi Media Forum is held annually and brings together media professionals and decision‑makers from across the region. Participants use the platform to examine opportunities and challenges affecting the sector locally and regionally. Discussions also look at how news organisations can remain relevant as audiences change habits and technology advances.

Three Sixty, described as a Saudi leader in experience design, works across heritage, arts, media and sports projects. The company aims to build immersive experiences that consider events from every angle. Its work places human experience at the centre of planning, and it has contributed to major milestones in Saudi Arabia’s wider events and experiences sector.

Beyond conferences, Three Sixty manages large exhibitions, festivals and national initiatives that depend on public engagement. The company integrates advanced technologies into production, supports cultural and artistic programming, and delivers media and sports experiences. These activities align with broader efforts to strengthen Saudi Arabia’s events ecosystem and support creative industries.

The Saudi Media Forum reflects Saudi Arabia’s changing cultural and developmental landscape, which includes a growing calendar of specialised events. International guests and speakers are invited to share perspectives and learn about the Kingdom. The forum also offers a space to explore Saudi Arabia’s heritage and its ongoing social and economic transformation.

The partnership with Three Sixty is expected to support the forum’s aims in 2026 by combining content discussions with structured, large‑scale event delivery. With hundreds of speakers and sessions scheduled in Riyadh, organisers intend to provide a platform that tracks media developments while highlighting Saudi Arabia’s expanding role in regional dialogue.

With inputs from SPA