'Saudi Made' Pavilion Features 25 National Firms At Anuga India 2024 Exhibition

The Saudi Export Development Authority (Saudi Exports) is showcasing the "Saudi Made" identity at the Anuga India 2024 exhibition in Mumbai from August 28 to 30. The event features 25 prominent national companies in the food products sector, highlighting Saudi Exports' dedication to promoting Saudi products globally.

This participation aligns with Saudi Exports' strategy to boost national goods and services in global markets. It supports the objectives of Saudi Vision 2030, which aims to diversify income sources and increase non-oil exports. Government entities like the Saudi Export-Import Bank and Monshaat are also part of this initiative.

Thamer Al-Mishrafi, spokesperson for the Saudi Export Development Authority, stated that the exhibition offers exceptional opportunities for national companies. "The Saudi Made pavilion includes 25 distinguished national companies looking to sign trade, investment, and export agreements and memoranda of understanding," he said.

The exhibition is one of the largest specialised events in the food products sector, featuring numerous promotional events and activities. Thousands of visitors from around the world are expected to attend, providing a platform for Saudi companies to expand their reach.

Al-Mishrafi emphasised that senior business leaders and officials from both government and private sectors will attend this edition of the exhibition. This provides an opportunity to exchange expertise, conduct meetings, and secure deals that will ensure the Saudi Made brand reaches a large audience.

Strengthening Economic Ties with India

The value of Saudi non-oil exports to India in 2023 exceeded SAR 23 billion, showcasing the strength and competitiveness of Saudi products in Indian markets. Participation in Anuga India reaffirms the Kingdom's commitment to boosting trade and economic exchange with India.

Relations between Saudi Arabia and India are witnessing sustainable development across various fields. Both nations are strategic partners working together to enhance joint economic opportunities.

Creating a Unique Visitor Experience

The Saudi participation includes several promotional events aimed at creating a unique experience for pavilion visitors. These activities introduce visitors to Saudi culture and high-quality national products, further enhancing their appeal in global markets.

This year's exhibition will host senior business leaders and officials from government and private sectors. This setting provides an opportunity for exchanging expertise, conducting meetings, and securing deals that will enhance the competitiveness of the Saudi Made brand in Indian, Asian, and global markets.

The event underscores Saudi Exports' commitment to expanding their reach globally by participating in significant international exhibitions like Anuga India. This effort is part of a broader strategy to promote national goods and services worldwide.

With inputs from SPA