Saudi Fashion Commission Signs MoU With WHITE Milano To Enhance Global Brand Expansion

The Saudi Fashion Commission has partnered with WHITE Milano, a part of the Circle Platform Company, to boost the global presence of fashion brands. This collaboration, marked by a Memorandum of Understanding (MoU), aims to enhance the creative sector in Saudi Arabia and develop national talent.

WHITE Milano's CEO, Brenda Bellei, expressed enthusiasm for this partnership with the Saudi Fashion Commission. She highlighted that WHITE Milano's international expertise will bring its first official showroom to Riyadh during Riyadh Fashion Week from October 16 to 21, 2025. This initiative seeks to promote creative talent through a global strategy.

The agreement will establish WHITE Milano's first international showroom in Saudi Arabia. This venue will showcase both local and international brands, serving as a regional hub for commerce and creativity. It will also provide Saudi designers with access to WHITE Milano’s platforms, facilitating cultural exchange through events and mentorships.

Burak Çakmak, CEO of the Saudi Fashion Commission, emphasized that this partnership reflects their commitment to empowering local talent and fostering international collaborations. He noted that bringing WHITE Milano’s showroom to Riyadh reinforces their role in promoting innovation and opportunities within the fashion industry.

This collaboration aims to elevate Saudi designers on the global stage by expanding access to new markets. It will also promote best practices in design, branding, and sustainability through workshops and training programs. The initiative underscores both parties' dedication to creating opportunities where culture and creativity intersect.

The partnership is set to enrich the Kingdom's creative economy by providing new avenues for showcasing abilities and developing skills. It highlights the Fashion Commission’s ongoing efforts to nurture Saudi creative capacities and ensure that local fashion continues to thrive globally.

Through joint events and mentorships, this agreement will support Saudi talent while promoting global standards in the fashion industry. The collaboration aims to position Saudi Arabia as a significant player in the international fashion scene.

With inputs from SPA