Saudi Exports Unveils 'Saudi Crafts' Brand To Promote Handicrafts At Made In Saudi Expo

The Saudi Export Development Authority, known as SAUDI EXPORTS, has introduced the "Saudi Crafts" sub-brand in collaboration with the Heritage Commission. This initiative is part of the "Made in Saudi" program and was unveiled at the third annual Made in Saudi Expo. The event took place at the Riyadh Exhibition and Convention Center in Malham from December 15 to 17, aligning with the Year of Handicrafts.

The launch of Saudi Crafts occurred during "Banan: the Saudi International Handicrafts Week" in November. This marks a significant step towards enhancing the handicrafts sector, empowering artisans, and integrating their products into the national industrial framework. The sub-brand aims to showcase Saudi handicrafts as symbols of creativity, authenticity, and quality.

This year's Made in Saudi Expo dedicated spaces for artisans to display their work, introduce national handicraft skills, and connect with potential buyers and supporting entities. This approach aims to expand growth opportunities for artisans while reinforcing Saudi handicrafts as a vital part of the Kingdom's cultural and economic identity.

The introduction of the Saudi Crafts sub-brand is a crucial milestone in national efforts to develop creative industries. It supports local crafts' sustainability and increases the visibility of Saudi products both domestically and internationally. The initiative seeks to present these crafts in a modern way that enhances their competitiveness globally.

By highlighting traditional crafts under the national Saudi Made brand, this initiative aims to empower male and female artisans. It also seeks to strengthen their integration within the broader industrial ecosystem. The focus is on presenting these crafts in a contemporary manner that appeals to both local and international markets.

The official launch signifies a commitment to nurturing creative industries within Saudi Arabia. It underscores efforts to sustain local crafts while boosting their presence on global platforms. Through this initiative, SAUDI EXPORTS hopes to elevate the status of Saudi handicrafts worldwide.

With inputs from SPA