Saudi Arabia's SCEGA Executive Team Engages At UFI Global Congress In Germany

Saudi Arabia is actively participating in the UFI Global Congress in Cologne, Germany. The event, held from November 20 to 23, features a delegation led by Fahd Al-Rasheed, Chairman of the Saudi Conventions and Exhibitions General Authority (SCEGA). This involvement highlights Saudi Arabia's dedication to becoming a prominent player in the global exhibitions and conferences industry.

During a private meeting with 30 international CEOs at the congress, Al-Rasheed emphasised Saudi Arabia's unique strengths. He stated: "Saudi Arabia possesses unique attributes that contribute to enhancing its position in the exhibitions and conferences sector. By prioritizing international partnerships, sustainability, and workforce development, we are strengthening our status as a key MICE destination, playing a vital role in the Kingdom's economic diversification efforts."

Al-Rasheed also revealed plans for an International MICE Summit to be hosted in Riyadh this December. This summit aims to further solidify Saudi Arabia's role in the Meetings, Incentives, Conferences, and Exhibitions (MICE) sector. The event will bring together industry leaders to discuss advancements and opportunities within the field.

The UFI Global Congress is a significant gathering for industry professionals such as exhibitors, event organisers, and venue operators. It encourages collaboration and partnership-building among participants. The congress provides insights into various market perspectives, enhancing understanding of global industry trends.

This congress serves as a platform for addressing challenges faced by the industry. It advocates for policies that support growth within the sector. By participating in this event, Saudi Arabia showcases its progress in the MICE sector while outlining SCEGA's future plans.

The engagement at this congress not only highlights Saudi Arabia's advancements but also underscores its commitment to international collaboration. The focus remains on fostering sustainable practices and developing a skilled workforce to enhance its position globally.

Saudi Arabia's participation reflects its strategic efforts to diversify its economy through strengthening its exhibitions and conferences sector. By hosting events like the upcoming summit in Riyadh, it aims to attract more international attention and investment.

With inputs from SPA