Saudi Arabia Launches TOURISE, A Platform To Transform The Future Of Global Tourism

Ahmed Al-Khateeb, the Minister of Tourism, has unveiled TOURISE, a pioneering platform set to redefine the global tourism landscape. Scheduled from November 11 to 13 in Riyadh, TOURISE 2025 will gather tourism specialists and investors worldwide to foster innovative ideas for sustainable industry growth. This initiative aims to unite leaders from both public and private sectors.

The tourism sector is increasingly interconnected and dynamic within the global economy. Al-Khateeb highlighted the need for adaptation to global changes by embracing technology, meeting evolving tourist expectations, and addressing sustainability and inclusivity. The summit offers a valuable opportunity for collaboration among innovators across various fields.

TOURISE aims to engage visionaries and innovators from diverse areas to develop creative solutions for challenges facing the tourism sector. The platform promises exceptional opportunities for building strategic relationships. It will also launch the TOURISE 2025 Awards, recognizing excellence in destinations and organizations in sustainability, digital transformation, heritage preservation, and human capacity development.

Nominations for these awards can be submitted via the TOURISE Awards online portal. Winners will be announced during an official ceremony at the event. The platform's activities will extend throughout the year through digital collaboration with specialized working groups and multi-sector partnerships, enhancing its sustainable impact.

This initiative underscores Saudi Arabia's expanding role in shaping the future of global tourism. In 2024, approximately 30 million international tourists visited Saudi Arabia, contributing 5% to its GDP. The country's leadership in this sector is becoming increasingly prominent as it continues to attract international attention.

Registration for TOURISE 2025 is now open for interested participants through their official website. This event represents a significant step towards reimagining tourism's future by fostering innovation and collaboration among industry leaders worldwide.

With inputs from SPA