Saudi Arabia Becomes A Major Boxing Powerhouse With Canelo Vs. Crawford Fight Of The Decade
Turki bin Abdulmohsen Alalshikh, Chairman of the General Entertainment Authority and President of the Saudi Boxing Federation, highlighted Saudi Arabia's growing influence in global boxing. He emphasised the significance of the upcoming Canelo Álvarez vs. Terence Crawford fight, describing it as a pivotal event in modern combat sports. This statement was made during a press conference in Boulevard City, marking the start of the global media tour for this highly anticipated bout.
The fight is scheduled for September 13 at Allegiant Stadium in Las Vegas, US, as part of Riyadh Season. Alalshikh expressed his gratitude to Crown Prince Mohammed bin Salman bin Abdulaziz Al Saud for his unwavering support of boxing and national sports initiatives. He also praised strategic partnerships that have bolstered Saudi Arabia's international presence, underscoring the Kingdom's vision to host major international sporting events.

Alalshikh noted that streaming the event on Netflix would leverage its extensive global reach. He anticipates that this collaboration will set new viewership records due to rapid advancements in digital media. The decision to stream on such a platform reflects Saudi Arabia's commitment to making significant strides in global sports broadcasting.
The press conference served as the first stop on a global promotional tour for the fight. The tour will continue to New York during Fanatics Fest before concluding in Las Vegas. This event is one of the most anticipated bouts in modern boxing history, drawing attention from fans worldwide.
Canelo Álvarez expressed his pride in participating, stating, "Every match is more than a flurry of punches. It's about pride, family, and faith. It's about discipline, commitment, and love for boxing. On September 13, I will embody that pride in every way." His words reflect the deep personal significance he attaches to this fight.
Terence Crawford also acknowledged the magnitude of this match-up. He stated his ambition: "I aspire to become an undisputed champion in three weight classes, and on September 13, I will emerge victorious." His determination underscores the high stakes involved in this historic encounter.
Strategic Partnerships and Future Plans
Alalshikh highlighted ongoing discussions with both fighters regarding future collaborations beyond boxing. These plans aim to extend into broader projects that could further enhance Saudi Arabia's role in international sports. Such initiatives align with the Kingdom's strategic vision for long-term engagement with top athletes.
The choice of Las Vegas as the venue continues its legacy as a global boxing hub while showcasing Saudi Arabia's leadership by fully funding and owning this historic event. Alalshikh described it as one of modern boxing history's greatest fights.
The atmosphere surrounding this fight began building just after midnight before the press conference. Alalshikh remarked on his pursuit of genuine matches: "As I have said before, I am in pursuit of real fights; this is the essence of boxing." His comments highlight his dedication to promoting authentic sporting experiences.
This event signifies Saudi Arabia's commitment to solidifying its position as a host for major international competitions. It reflects broader efforts to strengthen its presence on the global stage through strategic partnerships and innovative approaches.
With inputs from SPA