Saif Mohammed Al Midfa Appointed To WTCA’s Conferences And Exhibitions Advisory Council For Global Trade Enhancement

The World Trade Centers Association (WTCA) has appointed Saif Mohammed Al Midfa, CEO of Expo Centre Sharjah, to its Conferences and Exhibitions Advisory Council. This appointment highlights Expo Sharjah’s global influence in the exhibition sector. The council includes top executives and experts chosen for their dedication to WTCA’s mission of enhancing global trade and business connections.

Al Midfa expressed his enthusiasm about joining the council, emphasising his commitment to strengthening Expo Centre Sharjah's role in promoting international collaboration for a sustainable exhibition industry. He highlighted the importance of sharing the centre’s experience in hosting significant regional and international events.

Al Midfa stressed the value of exchanging expertise and best practices to advance the conference and exhibition industry. He acknowledged its crucial role in driving economic growth, boosting business tourism, and encouraging entrepreneurship. Specialised exhibitions are vital platforms for businesses and investors to make deals, explore global investment opportunities, and expand operations.

His appointment reflects recognition of Expo Centre Sharjah’s achievements and Al Midfa’s career contributions to the industry. It acknowledges his efforts in enhancing the centre's role as a key driver of sustainable economic development in both regional and global contexts.

As a member of WTCA’s Conferences and Exhibitions Advisory Council, Al Midfa will help shape strategic visions for the industry. His responsibilities include fostering collaboration among members and developing action plans to achieve WTCA’s objectives over the next two years. He will also actively participate in meetings aimed at improving global exhibition practices.

The council is committed to aligning international efforts to support business communities and promote economic development. It focuses on fostering innovation in the exhibition industry while ensuring that centres worldwide embrace digital transformation to enhance efficiency.

Commitment to Innovation

Al Midfa acknowledged that being appointed among esteemed experts brings significant responsibility. It requires dedicated efforts to promote the exhibition industry through innovative strategies. His role will involve advancing forward-thinking initiatives that align with WTCA's goals.

The council aims to ensure that exhibition centres globally harness advanced technologies to keep pace with evolving global trends. This approach supports operational efficiency while promoting creativity within the event industry.

This appointment underscores Al Midfa's commitment to reinforcing Expo Centre Sharjah's strategic contribution towards international collaboration. By sharing experiences and adopting best practices, he aims to enhance sustainability within the exhibition sector.

With inputs from WAM