Ru’ya 2025 Generates Record Job Opportunities And Highlights Future Skills Development
The 24th Ru’ya event wrapped up at the Dubai World Trade Centre, attracting thousands of Emirati jobseekers over three days. Employers conducted numerous on-site interviews, solidifying Ru’ya's status as a premier platform for employment, skills development, and entrepreneurship in the UAE. This year's focus was on innovation and future-ready industries.
Dubai Municipality introduced a pioneering Virtual Reality Food Safety Inspector programme. Additionally, they partnered with Rochester Institute of Technology – Dubai to launch a Professional Certificate in Data Analytics. This initiative aims to equip young people with advanced digital skills. Meanwhile, Dubai Police’s Air Wing recruitment drive offered pilot positions.

Various sectors such as aviation, healthcare, retail, insurance, digital services, and logistics announced job openings. These were supported by Ru’ya’s Get Hired! initiative that facilitated faster interviews and placements. Asma Alsharif from DWTC noted the event's success in connecting Emirati talent with employers across diverse industries.
Engagement with Youth
Shamsa Al Falasi from Citibank N.A., UAE highlighted strong youth engagement through initiatives like the Mehnaty programme. The event also featured competitions where Etihad Private School won the Game Out to Mars challenge and Deira International School excelled in FutureFit by DIDI.
Entrepreneurial Showcase
For the first time, the Ru’ya Concept Store displayed products from nine Emirati entrepreneurs. Supported by DP World, ADIB, and ENOC, the exhibition also spotlighted PwC Middle East’s Watani programme which has integrated over 250 Emiratis into its workforce.
Ru’ya's record participation reinforced its role in the UAE’s Emiratisation strategy. The next edition is scheduled for 28th to 30th September 2026 at DWTC.
With inputs from WAM