ROX Motor Partners With ADIO To Open Regional Headquarters In Abu Dhabi

Abu Dhabi Investment Office (ADIO) has partnered with ROX Motor, a global luxury new energy vehicle brand, to set up its regional headquarters in Abu Dhabi. This move signifies a major step in ROX Motor's regional growth and collaboration with the city's growing automotive industry. The announcement was made at DRIFTx, an international exhibition focused on smart and sustainable mobility.

The new headquarters, supported by ADIO, will be the hub for ROX Motor's regional activities. It will manage sales, after-sales services, and future localisation of supply chains. This initiative supports Abu Dhabi's economic diversification and automotive sector development. It also aligns with ADIO's goal to create a competitive automotive ecosystem by attracting global companies to establish operations and advance research and development (R&D) in the region.

Mohammad Ali Al Kamali, Chief Trade and Industry Officer at ADIO, stated that ROX Motor’s expansion from Abu Dhabi validates the emirate’s role as a centre for advanced industry and innovation. He noted that the opening of the regional headquarters demonstrates their commitment to fostering industrial partnerships that promote localisation, technology transfer, and high-value job creation. These efforts support Abu Dhabi’s broader economic diversification agenda.

Jarvis Yan, Founder and CEO of ROX Motor, expressed pride in expanding their presence in Abu Dhabi with ADIO’s strategic support. He emphasised their long-term commitment to the UAE and the wider GCC region while enhancing customer experiences through their regional headquarters.

ADIO’s collaboration with ROX Motor is part of its larger mission to attract global mobility innovators and develop an integrated automotive ecosystem in Abu Dhabi. By facilitating global companies' establishment of operations and promoting R&D along with advanced manufacturing, ADIO is reinforcing Abu Dhabi’s vision of creating a sustainable industrial ecosystem driven by innovation.

This partnership highlights ADIO's dedication to accelerating real-world deployment by integrating policy, infrastructure, and industry through initiatives like DRIFTx. The Smart and Autonomous Vehicle Industries (SAVI) cluster organises this event as part of its commitment to advancing smart mobility solutions.

The establishment of ROX Motor's regional headquarters marks a significant milestone in both the company's regional expansion efforts and Abu Dhabi's emerging automotive sector. This collaboration underscores the emirate's strategic focus on becoming a hub for advanced industries while supporting economic diversification goals.

With inputs from WAM