ROSHN Group Promotes Sustainability With Environmental Initiatives Across Saudi Arabia For Environment Week 2025

ROSHN Group, a prominent real estate developer in Saudi Arabia, is celebrating Environment Week 2025 with various community-focused activities. These events are part of the YUHYEEK CSR program and the ROSHN Green Initiative, which aims to raise environmental awareness and enhance green spaces across the Kingdom.

In Riyadh, the public can visit the Green Initiative Center in SEDRA for immersive experiences that promote sustainable living. The center offers educational programs that highlight the link between environmental responsibility and quality of life. At ROSHN Front, collaboration with the Vegetation Cover Development Foundation (Morooj) focuses on simple actions individuals can take to support environmental goals.

Families visiting ROSHN Waterfront in Riyadh can engage in interactive booths featuring activities and educational booklets for children. This initiative emphasizes community involvement in sustainability through practical contributions. In Jeddah, ROSHN Group partners with Linubadir to deliver impactful sustainability initiatives.

These efforts include preserving Jeddah's oldest palm trees, recognizing their cultural and environmental significance. A beach cleaning campaign along the Corniche is also organized in collaboration with Jeddah Municipality. Visitors at ROSHN Waterfront can participate in seedling-planting activities throughout the week.

The introduction of reverse vending machines at ROSHN Waterfront incentivizes recycling by converting plastic waste into rewards. This approach encourages sustainable behavior by making it both practical and rewarding for participants.

ROSHN Group's long-term strategy includes planting 14 million trees and shrubs by 2030, focusing on native species resilient to climate changes. Some of these will be cultivated at the ROSHN Green Initiative Center in SEDRA, reinforcing their commitment to the Saudi Green Initiative and Vision 2030 goals.

A Commitment to a Greener Future

The theme for Environment Week 2025 is "Our Environment is a Treasure," reflecting ROSHN Group’s mission to develop vibrant communities centered around environmental responsibility. Their efforts aim to transform how people live and interact while contributing to a greener future for Saudi Arabia.

With inputs from SPA