Riyadh Season Tops MENA Brands And Wins Loeries; BigTime Creative Shop Leads Agencies

General Entertainment Authority (GEA) Chairman Turki Alalshikh has confirmed that Riyadh Season now ranks first among brands in the Middle East and North Africa at the Loeries Awards, while creative partner BigTime Creative Shop has taken the top regional position among creative agencies, marking another milestone for Saudi Arabia’s entertainment sector.

The Loeries Awards, founded in 1978, are widely regarded as one of the leading honours for advertising, marketing communications and corporate creativity across Africa and the Middle East, using strict judging standards that weigh idea strength, innovation, execution quality and overall creative impact when deciding the winners.

In a post on the official X account, Alalshikh stated: "Riyadh Season tops brands in the MENA and wins first place at the Loeries Awards, while its creative partner, BigTime Creative Shop, leads the list of creative agencies in the region, an achievement that reflects the strength of Saudi creativity and confirms its influential global presence."

Riyadh Season is described as the region’s leading entertainment season and a key national project in the Kingdom, reshaping both Saudi and wider regional entertainment through varied content, large-scale experiences and international collaborations that have helped build a Saudi brand with strong visibility and competitiveness worldwide.

BigTime Creative Shop has strengthened its standing as a leading regional creative agency by planning and delivering distinctive Riyadh Season campaigns that blend strong creative concepts with broad reach, using modern visual styles and multiple languages to communicate the season’s messages to audiences within Saudi Arabia and to viewers around the world.

These results at the Loeries Awards place Riyadh Season and BigTime Creative Shop at the forefront of the MENA creative landscape and highlight how Saudi creativity is gaining international recognition, adding further support to the Kingdom’s growing reputation as a centre for large entertainment events and ambitious cultural projects.

With inputs from SPA