Riyadh Season Sixth Edition Reaches 17 Million Visitors Across Diverse Entertainment

Advisor Turki Alalshikh, Chairman of the Board of Directors of the General Entertainment Authority, stated that visitor numbers for the sixth Riyadh Season reached 17 million as activities ended, highlighting sustained public interest and large-scale participation across the event’s various components since its launch.

The high attendance underscores Riyadh Season’s role in supporting Quality of Life objectives and in strengthening Saudi Arabia’s position on the global entertainment map. The gathering also boosts Riyadh’s entertainment and tourism profile, drawing visitors from different regions of the Kingdom and from international destinations.

Riyadh Season, which began in October, offered a broad entertainment model that brought together themed zones, live theatre, and major sports spectacles. These included events in boxing, tennis, and snooker, among other disciplines, providing varied options for visitors with different interests.

The sixth edition also saw growth in both the scope and quality of its programmes, alongside steady development in organisational processes and service delivery. These steps improved visitor satisfaction levels and demonstrated national capability in planning and running large international events across multiple entertainment sectors.

Entertainment zones reported strong footfall, supported by a diverse mix of activities and experiences that changed over time. The season featured international and regional concerts and a range of interactive attractions for different age groups, within an environment designed to meet high global standards for safety, comfort, and visitor experience.

The following table summarises key details from the sixth Riyadh Season:

Reaching 17 million visitors confirms the continued success of Riyadh Season as a major entertainment project in Saudi Arabia. The achievements reported by Advisor Turki Alalshikh and the General Entertainment Authority highlight a growing role for Riyadh in hosting large events that attract regional and global audiences.

With inputs from SPA