Riyadh Season Sponsors Partnership Between La Liga And Thmanyah To Boost Broadcast Quality

In London, a partnership agreement was signed between La Liga and Thmanyah, with Riyadh Season as the sponsor. This collaboration aims to enhance the broadcast quality of the Saudi Pro League. Eng. Faisal bin Saeed Bafarat represented Riyadh Season, Javier Tebas represented La Liga, and Abdulrahman Abumalih signed for Thmanyah.

The agreement focuses on improving audiovisual production standards in Saudi football. Javier Tebas highlighted the importance of this collaboration in boosting the international profile of Saudi football. "We already enjoy a fruitful partnership and are building on a strong foundation, as the league’s audiovisual production is managed by highly qualified professionals. We will work alongside them to deliver even more exceptional broadcast experiences," he said.

The partnership includes training programs aimed at developing local audiovisual production teams' skills. This ensures a gradual and sustainable transfer of knowledge. The initiative also involves cooperation in creating strategies to combat digital piracy in Saudi Arabia, protecting entertainment and sports content.

Turki Alalshikh, Chairman of the General Entertainment Authority (GEA) and President of the Saudi Boxing Federation, stated that Riyadh Season's sponsorship reflects its commitment to establishing a global presence. He mentioned that last year's sponsorship of La Liga was significant and that this new step continues their strategy to position Riyadh Season as an international brand across various sectors.

The agreement signifies a strategic direction towards delivering a complete viewing experience that meets audience expectations both locally and internationally. It aims to boost content quality while expanding the global reach of the Saudi Pro League.

Javier Tebas expressed enthusiasm about working with Riyadh Season and Thmanyah to elevate audiovisual production standards. The collaboration builds on an existing strong foundation, aiming to deliver exceptional broadcast experiences through highly qualified professionals.

This partnership marks an important step in enhancing Saudi football's international profile. It reflects ongoing efforts to improve broadcast quality while ensuring sustainable development through training programs and anti-piracy strategies.

With inputs from SPA