Riyadh Season 2025 Secures Major Sponsorship Contracts With Local And Global Partners

The Riyadh Season 2025 sponsorship contracts were signed on Thursday at Via Riyadh. The event was attended by Turki Alalshikh, Chairman of the Board of Directors of the General Entertainment Authority (GEA). Eng. Faisal Bafarat, CEO of GEA, began the ceremony by signing a sponsorship agreement with the Saudi Tourism Authority (STA), represented by Abdullah Al-Haqbani, Chief of Partnerships and Executive Affairs.

Following this, Eng. Bafarat entered into Premium Partner agreements with five major organisations. These included the Saudi National Bank (SNB), stc Group, Dr. Sulaiman Al Habib Medical Group (HMG), Saudi Aramco, and Saudi Arabian Airlines (Saudia). Each entity was represented by their respective executives: Tariq Al-Sadhan for SNB, Faisal AlSaber for stc Group, Faisal Al Nassar for HMG, Mohammed Al-Khaldi for Saudi Aramco, and Khaled Tash for Saudia.

Advisor Turki Alalshikh highlighted the mutual trust between Riyadh Season and its private sector partners. He viewed this as evidence of a successful model based on sustained collaboration. This partnership is seen as a key factor in reinforcing Riyadh's status as a top destination for international events.

Riyadh Season 2025 continues to affirm its position as one of the foremost entertainment seasons both regionally and globally. It plays a significant role in supporting the national economy and aligns with Saudi Vision 2030's objectives to enhance Riyadh’s global standing.

In addition to local partnerships, Eng. Bafarat also secured agreements with various international partners. These collaborations are expected to further boost Riyadh Season’s appeal and contribute to its success on a global scale.

The ceremony underscored the importance of these partnerships in achieving long-term goals for both Riyadh Season and its collaborators. By fostering these relationships, Riyadh aims to continue attracting global attention and investment.

The event concluded with an emphasis on the strategic importance of these partnerships in promoting cultural and economic growth within Saudi Arabia. The collaborations are set to enhance Riyadh's reputation as a hub for world-class entertainment events.

With inputs from SPA