Red Sea Global And Stc Group Unveil SAR1.2 Billion Digital Partnership To Enhance Tourism Experience

Red Sea Global (RSG) has entered into a significant agreement with stc Group, where stc will invest over SAR1.2 billion to enhance digital infrastructure across RSG's resorts and communities. This investment is among the largest in Saudi Arabia’s tourism sector, highlighting the Kingdom's goal to lead in smart destination development and boost its digital economy.

stc Group will deliver next-generation connectivity and ICT services throughout RSG's destinations. This includes high-speed networks, robust backup systems, and integrated digital operations. The partnership will also introduce AI-driven services, cloud-based operations, and digital twin technologies for real-time modeling and optimization.

Ahmad Darwish, Group Chief Administrative Officer at Red Sea Global, emphasized the importance of this investment: "This SAR1.2 billion investment with stc represents a major milestone in our journey, enabling us to embed world-class digital infrastructure into our destinations. It is a testament to the strength of our collaboration and our joint commitment to realizing Saudi Vision 2030 through transformative projects."

The collaboration aims to create a flexible framework that allows for rapid deployment of new technologies. This adaptability ensures that RSG can meet the evolving needs of its destinations, tenants, and investors while maintaining a future-proof infrastructure.

Sultan Moraished, Group Head of Technology and Corporate Excellence at Red Sea Global, highlighted the strategic benefits: "This investment establishes the digital backbone of our destinations, enabling Red Sea Global to deliver seamless guest experiences and set new benchmarks for smart, sustainable development. The tailored agreements also provide us with the flexibility to integrate advanced ICT solutions and leverage stc's global ecosystem of partners, ensuring we continue to scale with confidence as our portfolio grows."

The expanded partnership will enhance cybersecurity measures and establish state-of-the-art data centers. These improvements aim to secure scalable infrastructure while offering personalized guest experiences on a large scale.

Commitment to Technological Excellence

Riyadh Muawad, stc Group's Chief Business Officer, expressed pride in this collaboration: "We are proud to partner with Red Sea Global to deliver world-class digital infrastructure across its portfolio of luxury tourism destinations. This collaboration reflects our unwavering commitment to technological excellence and reaffirms stc Group's role as a key enabler of digital transformation in support of landmark projects aligned with Saudi Vision 2030. It also highlights our active contribution to shaping an exceptional, future-ready hospitality experience for visitors to the Kingdom."

This agreement marks a pivotal step in advancing Saudi Arabia’s tourism sector by integrating cutting-edge technology into hospitality services. The focus remains on creating exceptional visitor experiences while supporting national economic goals.

With inputs from SPA