RCU Named Strategic Sponsor Of The Saudi Media Forum 2026

The Royal Commission for AlUla is taking part as a strategic sponsor in the Saudi Media Forum 2026, held in Riyadh from 2 to 4 February under the patronage of the Custodian of the Two Holy Mosques, King Salman bin Abdulaziz Al Saud. The participation highlights AlUla’s role in national development and supports discussions on how Saudi media covers major change.

The Saudi Media Forum is described as a national platform where media professionals, decision-makers, and experts from inside and outside the Kingdom examine the future of the media sector. Participants discuss fast technological and professional change, as well as how media can reflect Saudi Arabia’s transformation in line with the ambitions of Saudi Vision 2030.

Through this presence at the Saudi Media Forum, the Royal Commission for AlUla aims to strengthen AlUla’s visibility across local and international media. The Commission seeks closer relations with journalists, content creators, and institutional partners, supporting responsible and accurate content that presents national change in a credible, professional way while keeping audiences informed about developments in AlUla.

The Royal Commission for AlUla presents AlUla as a national example that unites civilisational heritage, human development, and sustainable economic growth. The Commission underlines that people are central to place and are the main force behind transformation. It also focuses on a modern media narrative that links global audiences with the daily human stories emerging from AlUla.

As part of its activities at the Saudi Media Forum, the Royal Commission for AlUla is offering an interactive experience titled "Echoes of Place". The installation uses visual and experiential content to convey AlUla’s transformation. It presents stories of AlUla’s residents in their own voices, deepening emotional attachment to the place and documenting the development journey in an authentic, accessible way.

The Royal Commission for AlUla’s programme at the Saudi Media Forum also features specialised sessions that examine the role of professional media in covering heritage and historic sites. These sessions address how to balance rapid technological progress with cultural identity. They look at high-quality storytelling through audio platforms in the digital era, while emphasising ethics in professional media narratives about AlUla and the wider Kingdom.

In addition, the Royal Commission for AlUla is organising a focused workshop at the Saudi Media Forum to build storytelling skills and creative content production techniques. The workshop is designed to broaden content creators’ knowledge of AlUla’s civilisational and environmental character and its cultural wealth, so that media professionals can portray AlUla’s ongoing transformation through a rich human and visual perspective.

The Royal Commission for AlUla reaffirmed a commitment to work with a broad range of partners to further consolidate AlUla’s presence in regional and international media events, including the Saudi Media Forum. The Commission stressed that AlUla continues to offer sources of inspiration, future investment prospects, and sustainable development opportunities that support national objectives and benefit local communities.

Through this planned media participation in the Saudi Media Forum 2026, the Royal Commission for AlUla seeks to reinforce AlUla’s position as a destination where deep heritage aligns with an ambitious vision for the future. The approach supports a national narrative that reflects Saudi Arabia’s wider transformation towards new horizons of excellence and leadership across cultural and developmental fields.

With inputs from SPA