Quality Of Life Program Drives Vision 2030 Goals With Over 170 Strategic Initiatives
The "Quality of Life Program" is a vital part of Vision 2030, aiming to enrich the lives of Saudi citizens. It integrates culture, sports, arts, and entertainment into a cohesive national framework. This initiative seeks to create opportunities and foster a sense of achievement and peace among the people as Saudi Arabia progresses towards its 2030 goals.
Key objectives of the program include preserving Islamic, Arab, and national heritage while boosting public involvement in sports. It also aims for regional and global success in select professional sports. Improving city services and enhancing urban landscapes are also priorities. Additionally, the program focuses on strengthening resistance to drugs and diversifying entertainment options.

Developing tourism is another major goal, with plans to improve expatriate living conditions. The program aims to create one million direct jobs in tourism by 2030, contributing 10% to GDP. Khalid bin Abdullah AlBaker, Chief Executive of the Quality of Life Program, emphasized these strategies for sustainability and continuous improvement.
The program's ambitious targets include attracting 100 million tourists by 2023 and increasing this number to 150 million by 2030. This growth is expected to unlock substantial investment opportunities in the tourism sector. Since Vision 2030's launch, Saudi Arabia has seen significant transformations in this area.
To achieve these goals, over 170 initiatives are being implemented with the involvement of 17 executive bodies. Progress is tracked using periodic indicators that are evaluated quarterly, semi-annually, or annually based on their nature. These measures ensure that objectives are met efficiently.
The program also encourages Saudi contributions to arts and culture while enhancing entertainment options. By focusing on these areas, it aims to foster a vibrant cultural environment that benefits both residents and visitors alike.
As Saudi Arabia moves forward with Vision 2030, the Quality of Life Program plays a crucial role in shaping a prosperous future for its citizens. Through strategic initiatives and targeted objectives, it seeks to enhance living standards across various sectors.
With inputs from SPA