Qiddiya Investment Company And Deloitte Collaborate On Dynamic Guest Management System For Enhanced Visitor Experiences

Qiddiya Investment Company (QIC), the main developer of Qiddiya City, has partnered with Deloitte to introduce a Dynamic Guest Management System. This system aims to transform visitor experiences at its attractions, including Six Flags Qiddiya City and Aquarabia water park. The system is powered by Microsoft Dynamics 365, Adobe, and Sprinklr, enhancing customer relationship management and marketing automation.

The collaboration between QIC and Deloitte focuses on meeting guests' changing needs by offering a seamless and personalised experience. This new system will integrate various aspects of guest management across Qiddiya City's key attractions. It aims to position the city as a leader in innovative guest experiences.

Deloitte's expertise in digital transformation will play a crucial role in implementing this project. The partnership is expected to improve operational efficiency while creating advanced experiences that exceed visitors' expectations. Abdulrahman AlAli, Chief Information Technology Officer of QIC, expressed excitement about the collaboration.

"We are thrilled to partner with Deloitte to enhance our guest management capabilities. This collaboration will allow us to deliver an unparalleled experience for our guests, ensuring that every visit is memorable and personalised," said Abdulrahman AlAli.

The Dynamic Guest Management System will address all aspects of guest management comprehensively. By doing so, it aims to set new standards in the entertainment and leisure sector. Rashid Bashir, CEO of Deloitte Consulting ME, highlighted the importance of this partnership in driving innovation.

"We are honoured to partner with Qiddiya Investment Company in implementing this state-of-the-art Dynamic Guest Management System. This collaboration highlights our commitment to driving innovation in guest experiences and enhancing operational efficiencies, ensuring that Qiddiya City sets new benchmarks in the entertainment and leisure sector," said Rashid Bashir.

This strategic partnership not only focuses on improving visitor interactions but also on enhancing operational processes within Qiddiya City. By leveraging advanced technologies, the city aims to provide a more tailored interaction for guests throughout their visit.

The implementation of this system marks a significant step towards positioning Qiddiya City as a leader in providing innovative guest experiences. With Deloitte's support, the city plans to create memorable visits for all its guests through improved management capabilities.

With inputs from SPA