Qiddiya And Globant Collaborate To Create An Immersive Entertainment Hub In Saudi Arabia

Qiddiya Investment Company (QIC) and Globant have announced a partnership to enhance Qiddiya City in Saudi Arabia. This collaboration aims to make Qiddiya a leading hub for entertainment, sports, and culture. Globant will develop the "PLAY LIFE Connected Experience," a digital ecosystem that transforms visitor interactions using AI, data analytics, and cloud technology. This system will allow visitors to book events, manage itineraries, and engage with the community through a personalized interface.

The "PLAY LIFE Connected Experience" promises to enrich every moment at Qiddiya City. Visitors can enjoy seamless interactions whether attending sports events or exploring cultural attractions. Abdulrahman Alali, QIC's Chief Technology Officer, emphasized the partnership's role in achieving Qiddiya's vision as a city dedicated to play. He stated that this collaboration sets a new standard for digital integration in entertainment and tourism.

Globant's involvement is crucial for Saudi Arabia’s smart city initiatives and broader digital transformation efforts. Federico Pienovi, CEO & CBO of New Markets at Globant, described the project as a milestone for the company. He highlighted that they are creating an immersive experience that goes beyond traditional entertainment, marking the future of city-people interaction.

Mamdouh Aldoubayan, Managing Director for MENA at Globant, stressed the project's importance for developing local talent in line with Saudi Vision 2030. He noted that projects like Qiddiya offer opportunities to transfer expertise in digital transformation to young Saudis. This initiative aims to build a future workforce capable of leading in digital ecosystems.

Globant's collaboration with QIC marks its expansion into Saudi Arabia and the MENA region. This strategic move allows Globant to apply its expertise in AI and cloud technologies across various sectors. By aligning with Vision 2030 goals, Globant positions itself as a leader in technological advancement within the region.

The partnership not only expands Globant's global reach but also reinforces its role as a leader in digital transformation. It demonstrates their capability to drive innovative solutions and shape technological progress worldwide.

With inputs from SPA