Purple Saturday Returns On July 26 To Empower Individuals With Disabilities Through Community Support

The Authority for the Care of People with Disabilities (APD) has revealed the fifth edition of the Purple Saturday initiative. This annual event, scheduled for July 26, is held on the last Saturday of July. It involves collaboration with governmental, private, and non-profit organisations. The initiative aims to empower individuals with disabilities by encouraging companies to create programs that enhance their social participation.

Participating stores in Purple Saturday offer exclusive discounts and promotions to people with disabilities. Over time, this initiative has expanded significantly, now involving over 3,500 retail locations across Saudi Arabia and other Gulf countries. This growth underscores its increasing influence and reach within the region.

This year marks the introduction of the Purple Saturday Award by the APD. The award seeks to acknowledge outstanding offers, companies, and initiatives that contribute significantly to empowering individuals with disabilities. By doing so, it aims to inspire excellence and foster community initiatives that are supportive and inclusive.

The APD is committed to improving services for people with disabilities while raising societal awareness through sector-wide collaboration. Its overarching goal is to cultivate an inclusive society where empowerment and equal opportunities are accessible to everyone.

Purple Saturday's impact has grown beyond Saudi Arabia, reaching other Gulf countries as well. This expansion highlights its effectiveness in promoting integration and social participation for individuals with disabilities on a broader scale.

For those interested in learning more or registering for the event, additional information is available at https://apd.gov.sa/ps-registration.

With inputs from SPA