PureHealth Launches AI-Enabled Pura App For Enhanced Mental Health Services In UAE

PureHealth has introduced virtual mental health services across the UAE through its AI-powered app, Pura. This initiative, in partnership with SAKINA, the region's largest mental health network, provides direct access to licensed psychologists and psychiatrists. The service emphasises mental health as a crucial aspect of overall wellbeing, making it easier for individuals to seek support.

The app enables users to book private sessions with experts quickly and securely. As part of SEHA, PureHealth’s hospital network, SAKINA offers decades of therapeutic expertise and evidence-based care. Their licensed professionals are now available for online consultations via Pura, accessible to everyone, including those with Daman insurance coverage.

Shaista Asif, Group CEO of PureHealth, stated: "With Pura, we’re making care more accessible, more responsive and more human, thoughtfully designed around real lives and real needs. By harnessing the power of digital healthcare and AI, we’re not just scaling access, we’re personalising care and helping to remove longstanding barriers to mental health support." This highlights the potential of technology in delivering impactful healthcare solutions nationwide.

The World Health Organisation reports that one in eight people globally face mental health disorders at any time. In the GCC region, up to 80% of cases remain undiagnosed. Additionally, 75% of affected individuals do not seek help due to limited access or privacy concerns. This launch is part of PureHealth’s mission to create a more inclusive and preventive healthcare system.

Besides virtual therapy sessions, Pura offers guided meditations and self-help tools like educational content and emotional resilience resources. These features are tailored to meet users’ needs and promote preventive mental wellness programmes. The app aims to empower individuals by providing compassionate pathways for mental health support.

Dr. Zain Al Yafei, CEO of SAKINA, remarked: "Mental health remains a significant and often under-addressed challenge in communities across the globe. Networks such as SAKINA play a vital role in raising awareness, fostering connection, and encouraging open dialogue around this essential aspect of overall wellbeing." This collaboration brings expert support closer through secure tools.

Aligning with National Health Priorities

This initiative aligns with PureHealth’s digital transformation strategy and supports the UAE’s national health priorities. By integrating smart technology with inclusive care practices, it aims to enhance lives on a large scale. The launch signifies an important step towards enabling earlier intervention and promoting proactive mental health care across the UAE.

The introduction of these services reflects PureHealth's dedication to empowering people in managing their wellbeing effectively. It offers a compassionate approach to mental health support while addressing longstanding barriers through innovative technology solutions.

With inputs from WAM