Presight Launches NewsPulse As First Product On Microsoft Azure Marketplace For Enhanced News Intelligence

Presight has introduced Presight NewsPulse on the Microsoft Azure Marketplace, marking its debut product on this platform. This AI-driven news assistant aims to improve the speed, quality, and depth of news intelligence and reporting. It offers a cloud-based solution for business leaders, analysts, marketers, and communication teams to transform global news into actionable insights swiftly.

Presight NewsPulse stands out by using Large Language Models (LLMs) instead of traditional keyword-based tools. These models help understand the meaning, tone, sentiment, and relationships in global news flows. The system processes over 500,000 articles daily in more than 100 languages across 200 regions. Insights are refreshed every 15 minutes to keep users updated with the latest developments.

The platform categorises news into seven PESTEL categories and over 50 subtopics. This classification provides decision-ready intelligence for users. Additionally, it integrates conversational intelligence, context-aware analytics, and automated reporting features. Users can interact with the system through a natural language chat interface that remembers previous prompts and delivers cited answers linked to sources.

Presight NewsPulse utilises Retrieval-Augmented Generation (RAG) to create polished reports on companies, countries, industries, or events. These reports are delivered in Word format with a clear structure and professional presentation. The platform also offers pre-built reports like daily marketing bulletins, reputation monitoring snapshots, travel advisories, stock reports, economic digests, and geopolitical analyses.

The native iOS application ensures executives stay informed while on the move by offering voice interaction directly on mobile devices. This feature enhances accessibility and convenience for users who need real-time updates wherever they are.

Enhancing Existing Monitoring Tools

Designed to complement existing monitoring tools rather than replace them, Presight NewsPulse boosts productivity by enabling faster generation of strategic insights. It connects to GDELT (Global Database of Events, Language, and Tone), one of the largest open news databases globally. This connection ensures continuous near real-time coverage from numerous sources.

A subscription is required to access Presight NewsPulse through the Microsoft Azure Marketplace. Presight plans ongoing enhancements based on user feedback to refine future updates further.

This innovative tool empowers users to monitor perceptions effectively while detecting emerging risks and measuring impacts across various regions or sectors.

With inputs from WAM