Play Qiddiya City Joins World Travel & Tourism Council To Enhance Saudi Arabia's Tourism Landscape

The World Travel & Tourism Council (WTTC) has embraced Play Qiddiya City as a new Destination Partner, marking a pivotal moment in Saudi Arabia's tourism sector. Situated 40 minutes from Riyadh, Qiddiya City is part of the country's ambitious Vision 2030 initiative. This project aims to diversify the economy and enhance residents' quality of life.

Qiddiya City integrates its "Power of Play" philosophy into its development, offering unique experiences in entertainment, sports, and culture. As the Destination Marketing and Management Organisation (DMMO), Play Qiddiya City strives to establish itself as a premier travel and tourism hub.

Julia Simpson, WTTC President & CEO, expressed enthusiasm about this collaboration. She stated, "Play Qiddiya City embodies the spirit of innovation and transformation at the heart of Saudi Arabia’s fast-moving travel and tourism sector. More than just a destination, Qiddiya City is a movement redefining how people engage with tourism, leisure, and cultural experiences."

Ross McAuley, Director General at Play Qiddiya City, highlighted the importance of joining WTTC. He said it marks a crucial step for their global presence. McAuley noted that Qiddiya City is built on an idea whose time has come, offering an unmatched mix of sports, entertainment, and culture.

The city plans to feature groundbreaking attractions like "The Blade," the world’s first cantilevered track section at its motorsports track. Additionally, Falcon’s Flight will be the tallest, fastest, and longest rollercoaster globally within Six Flags Qiddiya City.

Aquarabia Qiddiya City will host the region's largest water park. These developments align with Qiddiya City's belief that "ordinary needs an extra," ensuring every visitor experience is extraordinary.

This partnership underscores Play Qiddiya City's dedication to sustainable growth and its ambition to lead globally in entertainment and leisure. The city aims to welcome visitors worldwide to explore its theme parks, sporting venues, and esports district.

The collaboration between WTTC and Play Qiddiya City highlights their shared vision for redefining travel experiences in Saudi Arabia. This partnership reflects their commitment to pushing boundaries in tourism innovation.

With inputs from SPA