New Murabba Partners With TOURISE 2025 To Boost Saudi Tourism And Support Vision 2030

New Murabba, a company under the Public Investment Fund, has announced its role as Visionary Partner for TOURISE 2025. This platform is pivotal in shaping the future of global tourism. The sponsorship agreement was signed by New Murabba's Chief Marketing Officer, Mazroua Almazroua, and Abdullah Al-Hagbani from the Saudi Tourism Authority (STA).

The signing event was attended by notable figures such as Ahmed Al-Khateeb, Minister of Tourism and Chairman of the TOURISE Advisory Committee. Also present were STA CEO Fahad Hamidaddin and New Murabba's Chief Business Excellence Officer Eissa Almunif.

Almazroua emphasised tourism's crucial role in Saudi Arabia's future. He noted that Saudi Vision 2030 places tourism at the heart of national transformation efforts. "This vision is positioning Saudi Arabia as a leading global destination by leveraging our rich cultural heritage and diverse experiences," he stated.

He further explained that tourism is now a significant driver of economic and social growth. It enhances competitiveness and supports the Vision 2030 goal of attracting 150 million visitors by 2030.

The sponsorship aligns with New Murabba’s dedication to supporting national tourism goals. "The TOURISE platform will help unlock vital opportunities to attract investment and strengthen collaboration across tourism-related industries," said Almazroua. "New Murabba will be a key player for the future of tourism in Saudi Arabia, and we are proud to sponsor the platform as a Visionary Partner."

New Murabba aims to redefine urban living and hospitality in Riyadh with world-class offerings. These include vibrant attractions within a 15-minute walk, alongside 10,000 hotel keys and over 90,000 residential units.

Supporting National Ambitions

This sponsorship underscores New Murabba’s commitment to advancing Saudi Arabia’s burgeoning tourism sector. It also supports the broader objectives of Vision 2030.

The partnership with TOURISE 2025 reflects New Murabba’s strategic role in fostering national tourism ambitions. The initiative seeks to attract investment and enhance collaboration across various sectors related to tourism.

With inputs from SPA