New Murabba Partners With Al-Hilal Club Company To Enhance Women's And Youth Football In Saudi Arabia

New Murabba, a company under the Public Investment Fund (PIF), has entered into a sponsorship agreement with Al-Hilal Club Company, a renowned football team in Saudi Arabia. This partnership will see the New Murabba logo displayed on the kits of Al-Hilal Women’s First Football Team and the Male Youth Teams. The agreement was signed by Michael Dyke, CEO of New Murabba, and Esteve Calzada, CEO of Al-Hilal Club Company.

Michael Dyke expressed his enthusiasm for this collaboration, highlighting its alignment with Vision 2030. "Al-Hilal represents excellence and legacy in Saudi football. This sponsorship is a step forward in supporting the Kingdom’s ambitious sports ecosystem, in line with Vision 2030. By supporting youth and women’s football, we are not only investing in the future of Saudi sport, but we are also setting the stage for future generations," he said.

Esteve Calzada shared his excitement about partnering with New Murabba. He noted that this collaboration unites two entities with rich histories and a shared vision of leadership and ambition. Calzada emphasized that this sponsorship supports one of the board’s key goals: diversifying investments and seizing available opportunities, which is well embodied through Al-Hilal’s women’s and youth football teams.

The sponsorship aims to bolster youth and women's football in Saudi Arabia. By featuring New Murabba's logo on team kits, it highlights their commitment to nurturing future talent. This initiative aligns with broader goals to enhance sports participation across different demographics within the Kingdom.

Calzada further highlighted that partnering with New Murabba offers an ideal opportunity due to its inspiring history and promising future. He described New Murabba as a hub for creativity, sports, and entertainment, making it a perfect partner for Al-Hilal's ambitions.

Creating Unforgettable Experiences

Michael Dyke concluded by expressing optimism about what lies ahead: "We hope this sponsorship showcases the harmony between New Murabba’s vision and the momentum of sports in Saudi Arabia. Together, we’re creating unforgettable experiences, enriching lives, and powering ambition," he said.

This partnership reflects both organisations' commitment to fostering growth within Saudi Arabia's sporting landscape while honouring their respective legacies.

With inputs from SPA