New Murabba And Hanam City Collaborate On Sustainable Urban Development Initiatives

New Murabba, a company under the Public Investment Fund (PIF), recently visited Hanam City in South Korea. This visit was part of their global collaboration strategy to explore sustainable city building and cultural innovation. Michael Dyke, CEO of New Murabba, met with Lee Hyun-jae, Mayor of Hanam City, and Dho Young-shim, Ambassador at the World Travel & Tourism Council. They discussed shared priorities between New Murabba's development in Riyadh and Hanam's K-Star World project.

The meeting included a briefing at the mayor’s office and a tour of the Union Tower observation deck. This deck overlooks Misa Island, which will be the future site of K-Star World. The delegation also visited Starfield Hanam, a premier mixed-use cultural and retail destination in South Korea.

New Murabba is envisioned as an urban district where innovation, livability, and culture converge. It aims to redefine how global cities are designed through immersive architecture and human-centric planning. Meanwhile, K-Star World is being developed by Hanam City as a landmark cultural tourism complex. It spans entertainment, hospitality, retail, and creative experiences.

K-Star World aims to become an international destination celebrating South Korean creativity while integrating smart-city infrastructure. The project focuses on public realm design to enhance visitor experiences.

Michael Dyke expressed interest in Hanam’s high-quality residential environment and livability during his visit. He praised the city’s holistic approach to urban development that enhances residents’ well-being through integrated communities.

"Hanam City has a compelling vision that blends local culture with global ambition," said Michael Dyke. "Our visit highlighted just how aligned our goals are—to build places where people thrive, where innovation is integrated, and where culture shapes the everyday experience."

Commitment to Global Partnerships

This exchange reflects New Murabba’s commitment to shaping urban living through global partnerships and learning. The company aims to advance a shared vision where life, work, and culture thrive harmoniously.

The collaboration between New Murabba and Hanam City underscores their dedication to creating environments that integrate innovation with cultural experiences for enhanced urban living.

With inputs from SPA